More Industry News articles

Interactive television (iTV) users are ill-educated about the benefits of the platform and consequently its availability has little impact on consumers’ digital television (DTV) purchasing decisions. This is one of the findings of a new report from Van Dusseldorp & Partners, which says that operators need to make consumers aware of the services which iTV… Continue reading Consumers Need Better Education About iTV Services, Says Report

A new study from Ipsos-RSL has revealed a lack of growth in the UK digital TV sector although conditions are ripe for further expansion in the coming year. The quarterly DART (Digital Audience Research Tracker) survey shows that, as in October 2001, 35% of UK homes have access to digital TV services. Stagnation has been… Continue reading UK Digital Market Stands Still For Now

The media sector gave a solid performance yesterday reversing some of last week’s declines and supporting the broader FTSE rally.Carlton and Granada outperformed the sector, seen rising from the news they are to collaborate to win advertising. The key stocks rose 9.11% and 12.37% respectively.WPP was also seen rising in advance of an interim results… Continue reading Sharewatch

Search-targeted marketing agency BTLookSmart has landed a new deal with budget-airline Go.As part of the new campaign Go will pay for performance listings and graphical advertising across the BTLookSmart network, which covers 60% of UK internet users. John Kinder, BTLookSmart’s sales manager commented: “This commitment from Go shows that more and more big companies are… Continue reading BTLookSmart Lands Go Deal

IPC Ignite has appointed Malik Meer as the new editor of Muzik following the departure of Conor McNicholas to NME.Meer previously worked as a commissioning editor on rival dance magazines Ministry and Emap’s Mixmag. Commenting on his appointment, Muzik’s publishing director, Eric Fuller, said: “He understands our readers, our music and our magazine and he… Continue reading IPC Appoints New Muzik Editor

Following the controversy surrounding the new BARB research contract and Kelvin MacKenzie’s recent attack on RAJAR’s diary system, Denise Turner, of Media Planning Group discusses the trials and tribulations of media research.In the media industry 2002 has undoubtedly been the year of spotlight on the industry research currencies. They have between them been one of… Continue reading NewsLine Column: The Trials And Tribulations Of Media Research

The BBC and BSkyB’s new free-to-air digital terrestrial TV service will be called Freeview and will launch in the autumn.The new platform will be sold as a “fresh start” for digital terrestrial viewers and will feature an extra three channels on top of the 28 already confirmed. Set top boxes will retail at £99 and… Continue reading BBC And BSkyB Name Free-To-Air DTT Service

ISBA has expressed concern that Carlton and Granada’s decision to combine parts of their marketing operations could represent an attempt to “merge by stealth.”Carlton’s chief executive, Gerry Murphy, revealed in an interview in yesterday’s Financial Times that the two ITV companies are planning to merge parts of their back-office operations in an attempt to win… Continue reading ISBA Voices Concern Over Stealth ITV Merger

ABC results for the six-months ending June 2002 reveal a relatively lacklustre performance for Attic Futura’s TV Hits magazine, which saw circulation decline by 18.4% year on year (see ABC Jan-Jun 2002 Teenage Titles). Figures from Nielsen Media Research show that the title also experienced the sector’s largest drop in the number of adverts within… Continue reading ABC Follow Up Report: Adverts In Teenage Titles

A new online advert for Lynx deodorant will use a device that ensures surfers will only see it once during a session on the internet.Web agency, Zentropy Partners, which organised the campaign, is using the device to ensure that internet users are not over-exposed to pop-up ads. Charlotte Bottisge, from Zenthropy, said: “Limiting the number… Continue reading New Technology To Prevent Over-Exposure To Pop-Up Ads