The Institute for Practitioners in Advertising (IPA) has reported a 5% increase in its corporate membership total for the first six months of 2002, despite the tough climate currently being experienced by the industry.The IPA’s half year review, published last week, reported that 14 new members were elected during the first half of the year,… Continue reading IPA Reports Increase In Corporate Membership
Big Brother 3 has finally come to an end, and this year Channel 4’s near blanket coverage and aggressive marketing strategy have helped to make the reality TV extravaganza even more appealing to audiences and advertisers.Unofficial overnight figures from BARB, show that on average Big Brother 3 attracted around 5.7 million viewers, representing a 25%… Continue reading Feature: Channel 4’s Big Brother Bulls-Eye
The advertising market is now showing some signs of improvement, albeit tentative. At the beginning of the month, Doug Flynn, CEO of ad network Aegis, said that the market is improving more quickly than had been predicted just a few months earlier. Flynn is in a good position to call market changes, according to ABN… Continue reading Insight Analysis: Media Healthcheck – July 2002
An influential Parliamentary Committee has today urged the Government not to pass legislation allowing non-European investors to buy UK media companies, recommending instead that ownership decisions be left up to the new super-regulator Ofcom.The Joint Scrutiny Committee, chaired by Lord Puttnam, has concluded that the Government’s case for the abolition of the current media ownership… Continue reading Committee Advises Government To Rethink Media Ownership
The fledgling US wireless advertising market will undergo significant expansion in the next few years, according to a new report from Jupiter Research. Whereas European advertisers are predicted to spend $53 million on mobile campaigns in 2002, the North American market remains relatively underdeveloped. Indeed, it is only recently that US companies have had the… Continue reading US Mobile Advertising Ready To Boom
BSkyB’s full-year financial results, released this morning, have beaten analysts’ expectations, with 214,000 subscribers added in Q4, taking the total to 6.1 million. This is around 40,000 customers more than consensus growth estimates. The customer growth figures imply a strong customer uptake from the failed ITV Digital business, according to analysts at ABN Amro. Average… Continue reading BSkyB Results Beat Expectations With 6.1m Customers Now Signed
Flytxt is launching an SMS campaign to promote the BBC’s Sport Academy to 10 to 16 year-olds.The campaign begins next month and consists of a series of weekly sports challenges that will be sent to subscribers to test their sporting skills. Celebrities including Tim Henman, Nick Faldo and Kieoron Dyer, will take part in the… Continue reading Flytxt Rolls Out SMS Campaign For BBC Sport Academy
Public wireless local area networks (WLANs) will be used by 20% of 3G business users by 2005, according to a new study from the UMTS Forum. Impact & Opportunity: Public Wireless LANs and 3G Business Revenues reiterates the sentiments of a recent Yankee Group report which claimed that WLAN should be seen as complementing rather… Continue reading WLAN Set To Augment 3G Revenues
Europe’s largest outdoor advertising contractor, JCDecaux has released half-year results showing a 0.9% decrease in advertising revenues. Overall revenue growth for the first six months of 2002 came to 3.3% with street furniture generating growth of 3.9% to E413 million. Revenue from billboard units also increased by 1.4% to E202 million. On the downside, revenues… Continue reading JCDecaux Reveals Falling Revenues
Two major UK media groups, BSkyB and Trinity Mirror released financial results today, but while BSkyB exceeded expectations with its full year results, Trinity Mirror remained cautious in its predictions for the future.BSkyB’s full-year financial results beat analysts’ expectations, with 214,000 subscribers added in Q4, taking the total to 6.1 million.This is around 40,000 customers… Continue reading Financial Results Released By Trinity And BSkyB
