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The new managing director of Telewest has admitted that the indebted cable group will have to undergo financial restructuring to guarantee its future performance. Charles Burdick who has taken the helm following the removal of former chief executive, Adam Singer (see Telewest Chief Executive Removed In ‘Boardroom Coup’), said “We’re moving down the steps to… Continue reading Telewest Moving Closer To Debt Swap Agreement

Megaposter has launched a new research division called MegaImpact to improve accountability in the giant poster sector.The first results from the MegaImpact omnibus (see NewsLine Column: Are Giant Banners Worth Their Weight?), which tracks the recall effects of outdoor media, shows that fashion brands using giant banners achieve an average 66% recall amongst 18 to… Continue reading Megaposter Launches New Research Division

The challenging advertising market continues, according to the first half financial results statement from United Business Media (UBM) released this morning. The group’s chief executive, Clive Hollick, said that there has been “no let-up in the difficult market conditions”. Accordingly, pre-tax profit fell by 43.2% to £40.7 million for the six months to 30 June… Continue reading Continuing Tough Market Hits UBM Profits

Virgin Radio has launched a new copy pre-testing service which enables clients booking airtime to access independent research feedback on creative to make sure it will be effective before it airs.‘Soundcheck’, which is carried out online, will use a panel of selected listeners to check that advertising creative produces the desired results when it reaches… Continue reading Virgin Radio Offers Ad Pre-Testing Service

The challenging advertising market continues, according to the first half financial results statement from United Business Media (UBM) released this morning. The group’s chief executive, Clive Hollick, said that there has been “no let-up in the difficult market conditions”.Accordingly, pre-tax profit fell by 43.2% to £40.7 million for the six months to 30 June 2002.… Continue reading Continuing Tough Market Hits UBM Profits

UK television revenues are set to hit £3.1 billion this year, representing a 3.1% growth over 2001, according to forecasts from buying agency Carat. Growth is expected to rise to 4.7% in 2003, with longer term forecasts currently predicting 4.0% growth each year thereafter until 2007. By this time UK TV revenue will total around… Continue reading Long-Term UK TV Revenue Forecasts From Carat

New Cadbury’s sponsorship credits for Coronation Street will launch on Monday, seeing the continutation of a deal worth around £10m per year for the commercial broadcaster.The new idents are designed to create a stronger link between the “everyday life” seen on the soap and they way Cadbury’s products fit into everday life. A range of… Continue reading New Cadbury’s Sponsorship Idents For Coronation Street

ITV revenues are set to show positive growth for the rest of the year, bar a predicted dip in December, according to the latest forecasts from media buying agency Carat. July is expected turn in a growth of 3.7%, whilst August jumps up to 6.3% higher than the same month in 2002. Growth is then… Continue reading ITV Revenues Look Positive For Remainder Of 2002, Say Carat TV Forecasts

Carlton and Granada, which yesterday won their high court battle with the Football League (see League Loses ITV Digital Battle), saw shares fall yesterday. The former slipped 3.61% to close at £1.73˝p, while the latter was down 5.51% to finish at 90p, a loss of 5źp on the day before.BSkyB, which announced earlier in the… Continue reading Sharewatch

Clear Channel’s acquisition of Score Outdoor from Scottish Radio Holdings has been approved by the Office Of Fair Trading allowing the creation of a third national force in the billboard advertising market.American-owned Clear Channel plans to merge Score Outdoor with its own poster contractor, More O’Ferrall and the new combined company will launch a series… Continue reading OFT Approves Clear Channel’s Acquisition Of Score Outdoor