Granada Enterprises has secured McDonald’s as the sponsor of a new series of Popstars, called Popstars: The Rivals, which will air on ITV1 this autumn.The deal, brokered by Starcom Motive, includes full broadcast sponsorship of the show, which will create a girl-band and a boy-band to compete against each other in the charts. McDonald’s branding… Continue reading Granada Pairs Popstars With Fast Food Brand
ISBA has hit back against a proposed levy on the advertising of fatty, highly processed and fast foods proposed by left of centre think tank DEMOS in a report last week.The levy would fund a national Health Promotion Agency to promote fruit and vegetables, but ISBA thinks that blame for bad eating habits should not… Continue reading ISBA Responds To DEMOS ‘Unhealthy Food’ Ad Levy Proposal
John Pluthero, founder and chief executive of internet service provider, Freeserve, is leaving the company to become the next CEO of telecoms group Energis.Pluthero was instrumental in the establishment of Freeserve while head of strategy at Dixons, from which it was born. He oversaw the group’s acquisition by French internet company Wanadoo (see Freeserve Sold… Continue reading Pluthero Quits Freeserve For Energis
A promotion for EasyJet’s low cost flights was the most recognisable poster campaign to run across Maiden’s AdRail network in the first half of 2002, according to research from the outdoor contractor.The campaign, which was booked by posterscope, ran across the AdRail six-sheet network during April and according to Maiden, achieved “unrivalled standout” due to… Continue reading EasyJet Tops Maiden’s AdRail Recognition Survey
Online cross-marketing deals are successful in increasing web traffic to the sites involved, according to new research from Hitwise.Monthly figures from the electronic intelligence company show that a deal between online travel agent Lastminute.com and UK ticket retailer Thetrainline.com, which saw the companies promote each other’s services, led to an increase in web traffic to… Continue reading Thumbs Up For Online Cross-Marketing Deals
Future Publishing is giving away an all-expenses paid, three month place at an LA music school as well as guitars, amplifiers and effects equipment as part of the celebration of Total Guitar’s 100th issue.The prize is the largest ever given away by the 8 year old title, which is the largest selling guitar magazine in… Continue reading Total Guitar Plans Centenary Issue Giveaway
The events programme for the Guardian Edinburgh International Television Festival 2002 (GEITF) has been announced with a range of industry figures including Stuart Prebble, David Liddiment, Richard Eyre and Kevin Lygo now confirmed to appear alongside keynote speakers, Mark Thompson (see Bertelsmann Chief To Present Worldview At GEITF) and Thomas Middelhoff (see Bertelsmann Chief To… Continue reading GEITF 2002 Events Programme Announced
Media and information group, Reuters, has this morning posted a pre-tax loss of £88 million, with profits hit hard by losses at Instinet, the company’s electronic securities trading division. The figures cover the six months to 30 June 2002. Instinet saw operating losses of £5 million on revenues down by 38% year on year; the… Continue reading Reuters Tumbles Into H2 Loss, Hit By Instinet
Media and information group, Reuters, has this morning posted a pre-tax loss of £88 million, with profits hit hard by losses at Instinet, the company’s electronic securities trading division. The figures cover the six months to 30 June 2002.Instinet saw operating losses of £5 million on revenues down by 38% year on year; the company… Continue reading Reuters Tumbles Into H2 Loss, Hit By Instinet
The Office of Fair Trading (OFT) has cleared Clear Channel UK’s acquisition of Scottish Radio Holdings’ outdoor advertising business, Score Outdoor, it was announced this afternoon. The deal was agreed in May for an initial price of £33.5 million cash (see Score Outdoor Sale To Create Third Force In UK Market).
