An advertisement for Lycos UK’s Viral Charts attracted a number of complaints to the ASA from members of the public who thought it could encourage cruelty to animals.The ad appeared in the Guardian and Metro. It was in the style of a newspaper cutting about a man whose hobby is catapulting squirrels by tempting them… Continue reading Lycos’ Catapulting Squirrels Escape ASA Censure
Despite the challenge of the World Cup, UK cinema managed its highest June admissions total for 30 years last month. A total of 12.2 million visits were made to see films including Spiderman and Star Wars: Episode 2, representing a year on year increase for the period of 30%.Despite launching on a weekend when both… Continue reading June Cinema Admissions Highest For 30 Years
French advertising network, Havas, has posted revenues down 3.4% year on year for the first half of 2001. The fall adjusted for currency changes and acquisitions stood at 5.4%, according to ABN Amro. However, the figures were more or less in line with the broker’s expectations and new business wins in the first half were… Continue reading Havas Sees Continuing Ad Decline In 2002
Commercial radio saw revenue increase by 2.1% year on year during the first quarter of 2002 to £139m, according to the latest figures from the RAB.This is the second consecutive quarter that commercial radio has seen revenue increase, suggesting that the sector is expanding its share of the display advertising market. Managing director of the… Continue reading Growth In Sponsorship Lifts Commercial Radio Revenue
Digital set-top boxes would essentially have to remain free if the Government’s target of a 95% digital television (DTV) take-up is to be achieved, according to a new report to be released this week from Continental Research.The July 2002 Digital TV Report argues that manufacturers should face pressure to give away their set-top box (STB)… Continue reading Digital TV Equipment Must Be Free To Meet Government Targets
Radio companies suffered yesterday following reports that a parliamentary committee is set to advise the Government to prohibit non-European investors from buying UK media assets (see Government To Face Opposition Over Media Ownership). Chrysalis saw shares fall 4.23% to close at £1.81, GWR was down 2.46% to finish at £1.98 and Capital slipped 0.87% to… Continue reading Sharewatch
NTL has announced that it now has more than 300,000 broadband internet customers, taking its broadband penetration level to over 13% of homes where the service is available.The company, which recently launched what it claims to be the UK’s fastest broadband internet service for residential users (see NTL Unveils UK’s Fastest Internet Service), has also… Continue reading NTL Exceeds 300,000 Broadband Internet Customers
The Cartoon Network has arranged a summer campaign with cereal manufacturer Kellogg which will see characters from the TV channel’s shows “take over” from the characters on cereal packets.Characters such as Frosties’ Tony the Tiger will take a “summer holiday” and be replaced on packs by characters such as Jonny Bravo (for Frosties) and the… Continue reading Cartoon Network Teams With Kellogg For Summer
The popularity of giant banner advertising has risen steadily over the last few years and with a growing number of advertisers jumping on the band wagon, Ian Bohn, sales and marketing director of Megaposter UK, looks at whether the increasing confidence in the medium is justified.The giant banner sector in the UK has grown significantly… Continue reading NewsLine Column: Are Giant Banners Worth Their Weight?
The BBC is revamping its Saturday morning children’s TV programme, The Saturday Show, to include a spin-off of Top Of The Pops as part of a move to challenge ITV1’s dominance of the market.BBC1’s The Saturday Show has been steadily losing ground to ITV1’s SM:TV Live and CD:UK. In an attempt to revive its fortunes… Continue reading BBC Launches Top Of The Pops Saturday Spin-Off
