More Industry News articles

Almost half of all UK internet users, some 9 million people, made an online purchase during 2001, according to the Which? Online annual internet survey (See One-Third Of The UK Now Online). Which reports that one in five adults now visit retail sites on a regular basis and with the range of goods increasing and… Continue reading Future Of Online Shopping Is ‘Rosy’, Says Report

BMW has run into trouble with the ASA over advertising for the new Mini. A number of complaints were recieved about a national press advertisement in the “Mini Adventure” series which showed a young man taking his father’s Mini out without permission, but managing to bring it back without a scratch, because, as the advert… Continue reading Mini Runs Into Trouble With Adventure Ad

The latest European magazine and newspaper advertising growth forecasts from Zenith Media, compiled by Merrill Lynch, are shown here. European magazine adspend has been revised down to -2.2% for 2002, from the December forecast of 0.8% growth. For 2003, the forecast has been reduced from 2.9% to 2.5%. Newspapers have been cut back from 1.0%… Continue reading European Press Advertising Forecasts From Zenith Media

H Bauer and consumer sales house The Publishing Consultancy (TPC) have launched the first online presence for either company in the UK.The dual branded site has been developed by MediaTel Interactive and aims to provide users with information on H Bauer’s magazines including editorial positioning, target market, circulation and readership details, along with easy access… Continue reading H Bauer Launches First UK Online Presence

Consumer magazines have weathered the advertising downturn better than any other UK press sector, with revenue growth for the industry virtually unchanged since 2000. According to Advertising Association statistics, consumer magazines ad revenue actually grew by 3.9% in 2001, whilst all other press media were experiencing the depths of the fall-out. National newspapers and business… Continue reading UK Press Advertising Forecasts: Consumer Mags Remain Stable

Pub media may be a relatively niche medium but there’s a lot more to it than branded beer mats and novelty point-of-sale promotions. These days the average pub media contractor has an arsenal of weird and wonderful creative opportunities at its disposal, allowing advertisers to deliver highly targeted campaigns to an affluent youth audience.Research from… Continue reading Feature: Pub Media Pulls In The Punters

The number of households in the United States with digital video recorders (DVRs) is set to rise from the the current customer base of approximately 1 million to 15 million in 2007. However the Leichtman Research Group, which has produced a new report on the digital video marketplace, downplays the impact of the new technology… Continue reading DVRs Yet To Capture The Public Imagination

Granada Enterprises has secured McDonald’s as the sponsor of a new series of Popstars, called Popstars: The Rivals, which will air on ITV1 this autumn.The deal, brokered by Starcom Motive, includes full broadcast sponsorship of the show, which will create a girl-band and a boy-band to compete against each other in the charts. McDonald’s branding… Continue reading Granada Pairs Popstars With Fast Food Brand

ISBA has hit back against a proposed levy on the advertising of fatty, highly processed and fast foods proposed by left of centre think tank DEMOS in a report last week.The levy would fund a national Health Promotion Agency to promote fruit and vegetables, but ISBA thinks that blame for bad eating habits should not… Continue reading ISBA Responds To DEMOS ‘Unhealthy Food’ Ad Levy Proposal

More than 11 million people used interactive TV or SMS text messages to cast their Big Brother 3 eviction votes during the first six weeks of the show, an increase of 52% on last year, according figures released by the Mobile Data Association.The figures show that SMS messages accounted for 24% of all interactive eviction… Continue reading Big Brother 3 Boosts June’s Text Message Total