More Industry News articles

Jean-René Fourtou, the new chief executive of Vivendi Universal, yesterday met with senior management for a strategic review amid speculation that he is planning to sell off parts of the debt-ridden media group. Vivendi is some E16.7 billion in arrears and talks over a financial rescue package are ongoing. Nonetheless, the FT reports that the… Continue reading Vivendi Assesses Break Up Options

H Bauer and consumer sales house The Publishing Consultancy (TPC) are to launch the first online presence for either company in the UK.The dual branded site has been developed by MediaTel Interactive and aims to provide users with information on H Bauer’s magazines including editorial positioning, target market, circulation and readership details, along with easy… Continue reading H Bauer Launches First UK Online Presence

US interactive spending by the consumer and business-to-business sectors is set to double in the next four years, according to the Direct Marketing Association (DMA). Spending on direct marketing with interactive media is set to reach $8.4 billion in 2006, an increase from the projected $4.04 billion for 2002. In the meantime, interactive media sales… Continue reading US Companies Turning To Interactive Marketing, Says DMA

With the advertising downturn putting the squeeze on marketing budgets and companies demanding greater return on investment from their advertising campaigns, Kevin Kerrigan, COO of online tailored directory and search solutions company BTLookSmart, looks at how search targeted marketing is becoming an increasingly attractive option.“Stuck in a rut” was the Financial Times‘ description of UK… Continue reading NewsLine Column: A New Phenomenon In Advertising?

Advertising and sponsorship on the internet is being allocated higher budgets by a majority of UK marketers in the second quarter of 2002, according to an analysis of data released by the Institute Of Practitioners in Advertising (IPA) last week in its Bellwether Report (see Insight Analysis: Bellwether May Show Slowly Returning Confidence). In the… Continue reading Insight Analysis: Internet Remains A Very Small Proportion Of UK Marketing Budgets

The Advertising Association’s 2002/03 Media Pocket Book has been published this week by the World Advertising Research Center. The book, which contains data from sources including BARB, Mediaedge:cia, Jupiter MMXI and Nielsen Media Research, contains mixed news for the media industry, which is still suffering from the downturn in advertising revenue.According to the Media Pocket… Continue reading Mixed News For Media Industry In AA Pocket Book

The number of broadband households more than doubled during 2001, according to a new study from eMarketer. The report, Broadband & Dial-Up Access, claims that subscribers to the high speed service increased from 15 million in 2000 to 32.5 million by the end of 2001. Further expansion is anticipated with the worldwide broadband population expected… Continue reading Far East To Drive Broadband Uptake, Says eMarketer

John Pluthero, founder and chief executive of internet service provider, Freeserve, is leaving the company to become the next CEO of telecoms group Energis.Pluthero was instrumental in the establishment of Freeserve while head of strategy at Dixons, from which it was born. He oversaw the group’s acquisition by French internet company Wanadoo (see Freeserve Sold… Continue reading Pluthero Quits Freeserve For Energis

It was a poor week for media companies last week with the continuing turbulence of the US and UK markets having a negative affect on media stocks. Week on week analysis shows that GWR and Maiden saw the most significant downward movement. The former slipped 12.37% week on week to close at £2.09, and the… Continue reading Sharewatch

BMP DDP and Viacom Outdoor have worked together to produce the UK’s longest static advert, in the newly refurbished Trav-o-lator tunnel at Bank Tube station in London. The ad, unveiled today, sees American Airlines return to using the location, this time for 18 months.The tunnel design features the 50 states of America, while highlighting the… Continue reading UK’s Longest Static Ad Unveiled By American Airlines