Lycos UK has appointed mobile media company Enpocket to handle its mobile marketing and wireless media activity.The deal will see Enpocket run permission-based targeting of Lycos’ 1.2 million-strong mobile user base and will present marketers with the opportunity to launch pan-European wireless campaigns across the Lycos Europe network.Commercial head of Lycos UK, Juliette Sherwood, said:… Continue reading Lycos Awards Mobile Marketing Account To Enpocket
The news and information company, Gannett has announced that overall revenue slipped from $1.63 billion in the second quarter of 2001 to $1.62 billion at the same period this year. Gannett, which owns USA Today as well as regional newspapers in the US and UK, also revealed a 5% year-on-year increase in net profits from… Continue reading Gannett Reveals Q2 Advertising Revenues
The RAB has launched an initiative to encourage radio listeners to vote for their favourite radio ads online.The Listener’s Radio Choice campaign is part of a move to generate evidence into which specific radio ads are regarded as the most entertaining. Accessible through the websites of various radio stations, listeners will be presented with an… Continue reading Listeners To Vote For Their Favourite Radio Ads Online
The investment firm, Liberty Media has dropped its offer to buy 20% of Telewest’s bonds and withdrawn its three directors from the company’s board. A group of bondholders, unhappy with Liberty’s offer, had already filed an injunction to block the deal claiming that aspects of it were illegal (see Liberty Extends Telewest Tender). The ongoing… Continue reading Liberty Backtracks On Telewest Bid
A comparison of the latest global and regional advertising forecasts is shown here, along with previous data. Most regions have been revised upwards in the latest set of figures, in line with a gradually improving advertising marketplace. Advertising Forecasts Comparisons Area 2001A Previous 2002F … Continue reading Global And Regional Advertising Growth Forecast Comparisons
The Government’s recently published draft Communications Bill does not do enough to ensure the survival of a healthy commercial broadcasting sector, according to ITV’s director of channels, David Liddiment.Speaking at the Westminster Media Forum yesterday, Liddiment criticised the Government’s decision to leave the BBC partially outside the remit of new super-regulator Ofcom, saying that the… Continue reading Liddiment Criticises Draft Communications Bill
Television is set to lead the way in the UK advertising market’s recovery in 2002, with a growth of 2.5% forecast by Zenith Media. Newspapers are expected to be weak this year, dragged down by a poor national market. In 2003, radio is predicted to be the strongest medium, posting a 4.5% growth. Zenith Media… Continue reading TV To Lead UK Ad Recovery In 2002, Say Zenith Media Forecasts
IPC has announced a range of new appointments across its magazine portfolio, including new editors for interiors titles 25 Beautiful Homes and Ideal Home.At IPC Connect, Niall Clarkson has been appointed publisher for weekly title Chat. The appointment follows a recent restructure of the Connect publishing team (see IPC Connect Restructures Publishing Team). Clarkson returns… Continue reading New Appointments Across IPC Magazine Portfolio
Consumer spending on US retail websites has increased by 41% in the last year, according to the latest data from comScore Media Metrix. Online sales for the second quarter of 2002 totalled $17.5 billion, of which travel sites accounted for $7.8 billion. The online travel market is predicted to be worth $64 billion by 2007… Continue reading US Online Spending Up And Away
Yesterday proved to be a more positive day for media companies after what was a disappointing start to the week (see Sharewatch). BSkyB was among the best media performers in yesterday’s market, with shares rising 4.32% to close at £5,68. Chrysalis also saw some positive movement with stock improving 2.24% to finish at £1.72, an… Continue reading Sharewatch
