Emap has come together with Southern Comfort in a £1m cross-media deal that will see the drinks brand sponsor FHM and FHM.com.The year-long deal, which was negotiated by MediaVest, begins in October’s issue of the magazine and features monthly advetorials in which an FHM journalist travels around the world experiencing various “Comfort Zones”.The initial press… Continue reading Emap Secures £1m Sponsorship Of FHM
Trinity Mirror has announced that a relaunched Sunday People will be unveiled this weekend, including a new separate sport supplement.The two million pound relaunch will include a five-week television advertising campaign focused around football fixtures and the new sports magazine. The title will be re-named The People, but will keep its trademark red masthead, unlike… Continue reading Trinity Mirror Relaunches Sunday People
The Football League is reportedly close to agreeing a deal with Carlton and Granada to broadcast highlights of Nationwide League football matches on ITV.A report in today’s Times suggests that the League is holding talks with the ITV partners, which look set to win the rights despite their recent court battle over the collapse of… Continue reading Football League Could Sign Highlights Deal With ITV
The Advertising Standards Authority has upheld a complaint against a Rover Group television commercial on the grounds that it could encourage irresponsible driving.The advert depicted a blurred car travelling on a country road, and compared driving the car with getting older with the voice-over saying: ” Before you know it your knocking on 60. Life… Continue reading ASA Upholds Complaint Against Rover
UK radio operator, Wireless Group, has halved its losses and is currently enjoying strong ad revenue growth, according to financial results for the six months ended 30 June 2002, released this morning.Pre-tax loss at the group halved, down from £17.5 million for H1 2001 to £8.9 million this time. The group also produced its first… Continue reading World Cup Gives Wireless Group First Profit
The joint publishing venture between EMAP and French group Hachette Filipacchi is likely to be discontinued following Hachette’s acquisition of Attic Futura (see Hachette Buys Attic Futura For ), according to reports. The addition of Attic Futura’s magazines to the Hachette portfolio brings it into competition with the titles published in the UK by the… Continue reading EMAP/Hachette Venture Expected To Be Ditched
Revenues at debt-laden cable company, NTL, remained pretty flat in the second quarter of the year, dropping slightly by just 1.1% to £627 million, according to the company’s financial results released today. Earnings rose by 51.3% to £174 million over the period. These results are posted against a backdrop of debt and impending recapitalisation which… Continue reading NTL Revenues Fall Slightly As Recapitalisation Approaches
VNU, the multinational publisher and information company has bucked the trend of disappointing media financial results and announced a robust growth in profits for the first half of 2002. Net income increased from â‚Ź75.5 million to â‚Ź93 million in the space of a year and VNU was able to reduce its debt from â‚Ź4.2 billion… Continue reading VNU Posts Strong First Half Results
UK radio operator, Wireless Group, has halved its losses and is currently enjoying strong ad revenue growth, according to financial results for the six months ended 30 June 2002, released this morning. Pre-tax loss at the group halved, down from £17.5 million for H1 2001 to £8.9 million this time. The group also produced its… Continue reading World Cup Gives Wireless Group First Profit
Weak advertising conditions have pushed down revenue growth at French ad network Publicis, according to the group’s first half financial results. Ad revenues fell by around 6.0% in H1, resulting in an overall organic growth of -3.6% for the half, according to analysts at ABN Amro. Net new business wins were reasonably strong at E700… Continue reading ‘Total Lack Of Visibility’ In Ad Market, Says Publicis
