The Newspaper Society has again criticised the Government’s recently published draft Communications Bill, claiming that its proposals on newspaper mergers will increase the regulatory burden on the regional and local press.In its final submission on the Bill, the Society warns the Government against the dangers of creating a highly complex regime that would extend the… Continue reading Newspaper Society Levels Further Criticism At Draft Bill
Three bidders have been confirmed as potential buyers of the insolvent German media group KirchMedia but Rupert Murdoch’s News Corporation will take no further part in the auction process, according to reports in the German press. A consortium including the investment bank Lehman Brothers, German retailer Rewe and Saudi Prince Al-Waleed is believed to have… Continue reading News Corp Out Of The Running For Kirch, Says Report
Global market research company, Ipsos Group, has acquired the assets of ACNielsen’s US-based strategic marketing research and product development consultancy, ACNielsen Vantis. Upon completion of the sale, the company will be known as Ipsos-Novaction & Vantis. Ipsos says that the Vantis suite of marketing products and services complements the product and service portfolio of the… Continue reading Ipsos Acquires US ACNielsen Division
Insolvency advisers have selected TF1 and Sony to enter the final stage of bidding for KirchMedia, the bankrupt broadcast and sports rights owner. It had been anticipated that the original list of seven bidders (see Seven Bids In For KirchMedia) would be reduced to three but a collaboration of German publishers, led by Axel Springer,… Continue reading Two Bidders To Compete For Kirch Assets
Reed saw shares rise 3.86% yesterday to close at £5.38 after it announced that it expects to reach full-year targets of above market revenue growth, despite a dip in profits for the first half of 2002 (see Reed Profits Down 3%, But Outlook Remains Promising).BSkyB, which announced earlier in the week that it gained 214,000… Continue reading Sharewatch
The Periodical Publishers Association (PPA) has asked the Government to categorically support continued independent self-regulation of the internet, amending the Communications Bill accordingly (see Jowell Announces Communications Consultation).The group has proposed that publishers should be differentiated from other broadcasting sectors and continue to operate under the current self regulatory regimes.Safo Kaordestani, of the PPA told… Continue reading PPA Asks Government To Amend Communications Bill
Andrew Howells, the director of OMD UK’s interactive division, OMDtvi, is leaving the agency less than six months after it launched.Howells, who was previously managing director of BMPtvi, which rebranded as OMDtvi earlier this year, is leaving to launch his own interactive TV consultancy called Andrew Howell Associates.OMDtvi’s head of interactive media, Toby Hack, will… Continue reading Howells Leaves OMDtvi After Less Than Six Months
ShopFront Media has secured a three-month deal with four of Express Newspaper’s consumer titles.The new point-of-sale campaign will see the creation of 50 Adsites located in north London. The in-house design will feature the logo’s of the four publications; The Express The Sunday Express, the Daily Star and OK!.Julian Clogg, managing director of ShopFront Media,… Continue reading ShopFront Media Secures Express Titles Deal
Bigger headlines on bus adverts convey more effective brand messages, according to research carried out by Viacom Outdoor.The Project Iris study, which was undertaken to help advertisers understand what makes a successful bus advertising campaign, shows that bigger company logos are key in generating brand awareness. Primary colours were also found to create a more… Continue reading Research Shows Size Matters With Bus Ads
A new survey out this week reveals that 71% of the advertising industry expects most broadcast commercials to include a degree of interactivity by 2005.iTV, A View from the Trenches was carried out by iTV specialist Weapon7 in collaboration with Chinwag. The research examined the media industry’s attitude to interactive television and found that 90%… Continue reading Media Industry Not Up To Speed On iTV, Says Report
