Dennis Interactive, the multimedia arm of Dennis Publishing, is investing £1m in the launch of a new I.T portal, which it says will offer advertisers greater reach and more sophisticated targeting.The new site, www.pcpro.co.uk, brings together content from Dennis’ existing PC Pro, Computer Shopper, Computer Buyer and Mac User portals and offers advertisers the ability… Continue reading Dennis Offers More To Advertisers With New I.T Portal
Flytxt has launched an SMS advertising campaign to promote the WKD drinks brand among 18-25 year-old football fans.The campaign, which was devised by 5 Communication, offers consumers the chance to win football strips and other sports-related prizes by texting a code found on the peel-and-reveal labels of selected WKD bottles.Commenting on the “Peel-Off and Win… Continue reading Flytxt Launches SMS Competition For Football Fans
Reports in the weekend press suggest that SMG is considering selling its television arm, which includes both Scottish TV and Grampian TV.According to the Independent on Sunday, SMG is looking to reduce substantial debts and sees the television interests as valuable assets which could raise over £400 million.Carlton Communications has already been linked with a… Continue reading SMG May Offload TV Business
RTL Group, which owns Channel 5, says it can see the first shoots of recovery in the UK advertising market. The pan-European broadcaster says that full-year results are in line with analysts’ expectations. RTL says that although advertising conditions in Germany and France remain unfavourable, there are ‘tentative’ signs of a revival in the UK… Continue reading RTL Detects ‘Tentative’ Signs Of Recovery
Despite their differing methodology, a comparison of website audience measurement systems ABCe and Hitwise has revealed that their data correlates.Simon Chamberlain, general manager of Hitwise UK, said: “The results have been a compelling and consistent validation of the Hitwise methodology and sampling, with an almost exact correlation on both visits and pages between our data… Continue reading Web Measurement Comparison Finds Correlation
The president of Viacom has played down speculation that his organisation is preparing to buy a major ITV company, claiming that they are too expensive at the moment. Speaking at a conference in Boston, Mel Karmazin conceded that an approach for either Granada or Carlton Communications was unlikely in the current economic climate. “The stocks… Continue reading ITV Too Costly At Present, Says Viacom Chief
UKbetting is to step up the promotion of Sportinglife.com and Sportal.com to advertisers with the creation of a specialised sponsorship management position.Former MyViewPoint sales director, Leonie Howard-Philips, has been recruited to fill the new post and will be responsible for expanding the reach and brand of both sites, as well as promoting their advertising potential… Continue reading UKbetting Expands Sales Team With New Position
Some 19 million people in the UK now have access to the internet, according to the annual internet survey from Which? Online. This is equivalent to almost one-third of the UK population, although there is growing evidence that the growth in usage is declining. The rate of increase in the internet population has slowed from… Continue reading One-Third Of The UK Now Online
RTL Group, which owns Channel 5, says it can see the first shoots of recovery in the UK advertising market. The pan-European broadcaster says that full-year results are in line with analysts’ expectations.RTL says that although advertising conditions in Germany and France remain unfavourable, there are ‘tentative’ signs of a revival in the UK and… Continue reading RTL Detects ‘Tentative’ Signs Of Recovery
Telecoms operators in western Europe must look beyond their debts and define their strategic options now, says a new report released by Analysys this week. According to the study, The Future of Telecoms Incumbents, the fourteen incumbent operators had a collective long-term debt of E240 billion at the end of 2001. Deutsche Telekom accounts for… Continue reading Telcos Must Focus On Strategy, Says Analysys
