Shareholder pressure has finally forced the resignation of Deutsche Telekom’s chief executive, Dr Ron Sommer. The German government, which has a 43% stake in the company, initially put the heat on Summer after a spending spree resulted in debts of E67 million. Dr Sommer announced his decision at a meeting of the company’s supervisory board… Continue reading Deutsche Telekom Chief Exits The Fray
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The Lord Chancellor has given his backing to a Newspaper Society initiative to promote openness from public authorities ahead of the Freedom of Information Act 2000, which comes into force over the next two and a half years.Regional newspaper editors are writing to public authorities across the country to encourage them to work together. Public… Continue reading Local Press To Encourage Public “Right To Know”
Internet usage increased in most Western European countries during May, according to the monthly figures issued by NetValue. Germany now has over 17 million home internet users, the highest number in Europe, with the UK behind on 16 million users. Germans are also among the most enthusiastic web users and log on for an average… Continue reading Germany Tops Web Usage Table
Recent research may suggest that official sponsors won out over “ambush” marketers in terms of public association during the World Cup (see Ambush Marketers Did Not Steal World Cup), but in terms of newspaper coverage it was an “unofficial” ad campaign for Nike that won after all.Propeller Communications’ Ads That Make News Survey for the… Continue reading Nike Comes Out On Top Among Ads That Make News
Revenues from advertising on interactive television will increase by an average annual rate of 114% in the US over the next three years, according to TRACE strategies, a Boston-based research firm. In a report issued this week, TRACE projects that interactive TV advertising will be worth $2.1 billion in 2005, equivalent to 6.3% of total… Continue reading Interactive TV To Strike It Rich Stateside
The IAB is to make its library of research material and its content-rich email briefings available to non-members in an attempt to make its activities more transparent.The initiative, which is part of the IAB’s reinforced commitment to promoting advertising, marketing and e-commerce across all digital platforms (see NewsLine Column: The Web – Where Do I… Continue reading IAB Opens Resources To Non-Members
The IPA’s quarterly Bellwether report, published today, points to further signs of recovery in marketing spend with 25% of the 200 advertisers surveyed raising their current year marketing budgets during the second quarter of 2002.The report, which looks at advertisers’ new budget setting, current budget revisions and actual marketing spend, shows that total marketing spend… Continue reading IPA’s Bellwether Report Signals Tentative Recovery
Analysis of TV revenue figures for May show that year on year, revenue across all the terrestrial channels showed signs of recovery,. The exception to the rule was GMTV, which saw a fall in its revenues. The best increase in percentage terms was at Channel 5, while both Channel 4 and ITV1 saw revenues increase… Continue reading TV Market Round-Up – May 2002
Natmag has announced the appointment of Francesca Lewis as PR manager for the newly created publishing group consisting of Country Living and Good Housekeeping. Lewis is currently PR manager for Good Housekeeping and will expand her role to include Country Living with immediate effect.Lewis, who joined Natmag last year, will be responsible for maintaining the… Continue reading Extended Role For Good Housekeeping PR
The confidence of marketers may be gradually returning in the UK, with more marketing budgets being revised upwards during Q2 than in any quarter since Q1 2000. This is one of the findings of the latest edition of the Bellwether Report published by the Institute of Practitioners in Advertising (IPA). However, the survey also finds… Continue reading Insight Analysis: Bellwether May Show Slowly Returning Confidence
