The ITC has ruled that ITV1’s flagship daytime show This Morning breached two sections of the Code of Programme Sponsorship during programmes broadcast at the end of April this year.A complaint was received regarding a series of “specials” entitled “This Morning Transform Your Garden” during which a public garden on the Thames was given a… Continue reading Garden Competition Broke Sponsorship Code, Rules ITC
French television broadcaster, TF1, last night reported weak advertising revenues, with Q2 dropping by 4.1% to E419.2 million – an underlying decline of 11.0% when the World Cup effect is excluded, according to estimates by Lehman Brothers. TF1 is heavily reliant on advertising as a source of profit. The poor performance has led Lehman to… Continue reading TF1 Posts Weak Q2 Ad Revenues
Advertising and sponsorship on the internet is being allocated higher budgets by a majority of UK marketers in the second quarter of 2002, according to an analysis of data released by the Institute Of Practitioners in Advertising (IPA) last week in its Bellwether Report (see Insight Analysis: Bellwether May Show Slowly Returning Confidence). In the… Continue reading Insight Analysis: Internet Remains A Very Small Proportion Of UK Marketing Budgets
Online cross-marketing deals are successful in increasing web traffic to the sites involved, according to new research from Hitwise.Monthly figures from the electronic intelligence company show that a deal between online travel agent Lastminute.com and UK ticket retailer Thetrainline.com, which saw the companies promote each other’s services, led to an increase in web traffic to… Continue reading Thumbs Up For Online Cross-Marketing Deals
The number of broadband households more than doubled during 2001, according to a new study from eMarketer. The report, Broadband & Dial-Up Access, claims that subscribers to the high speed service increased from 15 million in 2000 to 32.5 million by the end of 2001. Further expansion is anticipated with the worldwide broadband population expected… Continue reading Far East To Drive Broadband Uptake, Says eMarketer
Future Publishing is giving away an all-expenses paid, three month place at an LA music school as well as guitars, amplifiers and effects equipment as part of the celebration of Total Guitar’s 100th issue.The prize is the largest ever given away by the 8 year old title, which is the largest selling guitar magazine in… Continue reading Total Guitar Plans Centenary Issue Giveaway
The events programme for the Guardian Edinburgh International Television Festival 2002 (GEITF) has been announced with a range of industry figures including Stuart Prebble, David Liddiment, Richard Eyre and Kevin Lygo now confirmed to appear alongside keynote speakers, Mark Thompson (see Bertelsmann Chief To Present Worldview At GEITF) and Thomas Middelhoff (see Bertelsmann Chief To… Continue reading GEITF 2002 Events Programme Announced
Media and information group, Reuters, has this morning posted a pre-tax loss of £88 million, with profits hit hard by losses at Instinet, the company’s electronic securities trading division. The figures cover the six months to 30 June 2002.Instinet saw operating losses of £5 million on revenues down by 38% year on year; the company… Continue reading Reuters Tumbles Into H2 Loss, Hit By Instinet
As the fallout from the WorldCom scandal continues, UK media shares dropped in value once again during yesterday’s trading. BSkyB was among the worst sufferers, losing 6.47%, while WPP dropped 5.56%.Ahead of the interim results it released today, Reuters also suffered, shedding 24˝p or over 7.5% of its value compared to the closing price on… Continue reading Sharewatch
H Bauer and consumer sales house The Publishing Consultancy (TPC) are to launch the first online presence for either company in the UK.The dual branded site has been developed by MediaTel Interactive and aims to provide users with information on H Bauer’s magazines including editorial positioning, target market, circulation and readership details, along with easy… Continue reading H Bauer Launches First UK Online Presence
