Carlton Screen Advertising’s share of the advertising market is set to increase to over 63% of UK cinema admissions, having won the contract for National Amusement’s Showcase Cinema screens.Showcase Cinemas has 243 screens in 19 locations in the UK, representing 8.5% of all UK cinema admissions. These will swell the number of screens in the… Continue reading Carlton Screen Advertising To Increase Share Of Market
The UK’s largest internet service provider, Freeserve, could be renamed Wanadoo by its French owners as part of a multimillion pound rebranding campaign.Freeserve, which was acquired by Wanadoo just over two years ago (see Speculation suggests that rebranding could take place as early as next year. In a statement issued today Freeserve, said: “The time… Continue reading Freeserve Could Rebrand As Wanadoo
The Big Brother final shows helped Channel 4 to its highest ever daily share- 22.6%, beating BBC1’s 21.1% and ITV’s 20.2% for the first time ever.Unofficial overnights suggest that an average of 8.3 million, or a 38.6% share, watched the 8.30pm show, peaking at 9.4 million, a share of 42.2%. The later show, at 10pm,… Continue reading Big Brother helps C4 Beat ITV1 and BBC1 In Daily Share
Future Publishing is launching a promotion to raise awareness of its Official PlayStation 2 Magazine among media buyers in the run up to next month’s ABC release.The promotion will invite agencies to come up with an estimated figure for the magazine’s third six-monthly ABC release. Following the announcement of the January to June 2002 ABC… Continue reading Future To Promote Games Title With Pre-ABC Campaign
Radio is expected to lead US media out of the current advertising slump in 2002, with a 4.6% full year growth predicted by analysts at Merrill Lynch. The latest forecasts show overall US advertising growth at 0.7% this year, rising to 4.2% next year. This compares with Zenith Media forecasts for the UK of -1.3%… Continue reading Radio To Lead US Ad Recovery In 2002, Say Merrill Lynch Forecasts
The Radio Authority received 101 complaints about programming and advertising on UK commercial radio during the second quarter of 2002, compared with 200 in the first quarter, according to its latest Programming And Advertising Review.Between April and June this year the Authority received 52 complaints regarding programming and 49 concerning advertising and sponsorship. Seven programming… Continue reading Commercial Radio Complaints Fall In Q2 2002
Digital set-top boxes would essentially have to remain free if the Government’s target of a 95% digital television (DTV) take-up is to be achieved, according to a new report to be released this week from Continental Research. The July 2002 Digital TV Report argues that manufacturers should face pressure to give away their set-top box… Continue reading Digital TV Equipment Must Be Free To Meet Government Targets
Carlton Screen Advertising’s share of the advertising market is set to increase to over 63% of UK cinema admissions, having won the contract for National Amusement’s Showcase Cinema screens. Showcase Cinemas has 243 screens in 19 locations in the UK, representing 8.5% of all UK cinema admissions. These will swell the number of screens in… Continue reading Carlton Screen Advertising Increases Share Of Cinema Market
Pearson, owner of the Financial Times, this morning posted a slight profit for the six months ended 30 June 2002, with cost management at its business newspapers mitigating against the continued advertising downturn.Pre-tax profit for the period came in at £26.0 million, up from a loss of £28.0 million for the same period in 2001.… Continue reading Ad Recession At FT Group Hits Pearson
Pearson, owner of the Financial Times, this morning posted a slight profit for the six months ended 30 June 2002, with cost management at its business newspapers mitigating against the continued advertising downturn. Pre-tax profit for the period came in at £26.0 million, up from a loss of £28.0 million for the same period in… Continue reading ‘Prolonged And Deep’ Ad Recession At FT Group Hits Pearson
