A radio advertising campaign will break this week in the London area aiming to promote the first sub-£100 portable digital radio (see £99 “Kitchen” Digital Radio To Go On Sale). The exercise is to be repeated nationally as product availability rolls out to the regions.Digital Radio Development Bureau (DRDB) chief executive Ian Dickens said: “With… Continue reading Summer Campaign For Sub-£100 DAB Radio To Launch
Reports in the weekend press suggest that SMG is considering selling its television arm, which includes both Scottish TV and Grampian TV. According to the Independent on Sunday, SMG is looking to reduce substantial debts and sees the television interests as valuable assets which could raise over £400 million. Carlton Communications has already been linked… Continue reading SMG May Offload TV Business
The Sun has re-entered the price war against its rival, the Daily Mirror, by cutting its cover price to 10p in the London area.The move, which will apply every weekday until further notice, is the latest in a line of price cuts in the tabloid newspaper market, which began in May when Trinity Mirror reduced… Continue reading The Sun Re-Enters Price War With Cover Price Cut
The two commercial French television stations, TF1 and M6 are set to complete their takeover of the country’s second largest satellite operator, TPS. The duo are buying the 25% stake of the company owned by the utilities group, Suez for E160 million. TF1 will now have a two-thirds share in TPS with M6 owning the… Continue reading French TV Groups Swoop For TPS
US radio advertising revenues are expected to rise by 3.0%-4.0% in Q2 2002 and by 8.0%-10.0% in Q3, boosted by comparisons with the post 11 September period of last year, according to analysts at Merrill Lynch. The broker says that July radio spend started strongly, with the beginning of the month showing high single-digit growth,… Continue reading US Radio And TV Revenues Showing Pick-Up
12Snap is to launch an SMS ad campaign to promote Allied Domecq’s Champagne Mumm to “affluent” consumers.The campaign, which has been created and produced by integrated marketing agency 141, is designed raise brand awareness of Allied Domecq’s brand of Champagne and will offer consumers the chance to win a trip to the Italian Grand Prix… Continue reading 12Snap Gets Bubbly With New SMS Ad Campaign
Business to business (B2B) media in the US remains in a slump as we move into the second half of 2002, according to an analysis by PBI Media’s MIN. The group reports that the expected pick-up in advertising pages and revenues has yet to emerge. Forecasts from Veronis Suhler Stevenson predict that B2B magazine revenues… Continue reading US B2B Mags Show Continued Slump Into Second Half
The Audit Bureau of Circulations (ABC) has been appointed as Condé Nast’s circulation auditor, increasing ABC’s auditing share of the consumer magazine market to 40%.Consumer magazine publishers can choose either an external third-party or ABC staff to audit their titles and Condé Nast’s decision to appoint ABC means that the organisation now undertakes around 600… Continue reading ABC Appointed To Audit Condé Nast Titles
The number of broadband subscribers will increase by 50% across the globe during 2002, according to a report from In-Stat/MDR. Telecoms firms and industry bodies have expressed a certain amount of frustration at the slow take-up of broadband in many developed countries. However, In-Stat/MDR predicts that the broadband population is set to increase from 30… Continue reading World Broadband Population Set To Boom
Dennis Interactive, the multimedia arm of Dennis Publishing, is investing £1m in the launch of a new I.T portal, which it says will offer advertisers greater reach and more sophisticated targeting.The new site, www.pcpro.co.uk, brings together content from Dennis’ existing PC Pro, Computer Shopper, Computer Buyer and Mac User portals and offers advertisers the ability… Continue reading Dennis Offers More To Advertisers With New I.T Portal
