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Despite the well documented failures of ITV Digital and Quiero, European consumers will spend E13.4 billion on digital and interactive television services in 2002, an increase of 31% over last year, according to Strategy Analytics. Interactive Digital TV Market Forecast – Europe is produced by the Broadband Entertainment Strategies (BES) service of SA and examines… Continue reading Advanced Television Services Set To Take Off

Male internet users in Britain are twice as likely to pay for online content than females, according to a new study by the service provider, BT Openworld. In the survey, over 50% of male respondents admitted to buying online content, compared to just 26% of women. Men in the 20 to 30 age group are… Continue reading UK Men More Willing To Pay For Online Content

Digital music, currently regarded with some suspicion by record labels, will prove a godsend to the industry and generate more than $2 billion in the US by 2007, according to a new report from Forrester Research. Piracy has widely been blamed for the 15% fall in music sales in the past two years but this… Continue reading Digital The Way Ahead For Music Business, Says Forrester

Advertising revenues at key US online content sites grew by 33.5% on average in the year to date, according to a poll of 14 of the Online Publishers Association‘s (OPA) member sites. Second quarter sales rose by an average of 34.2% year on year, painting a much rosier picture of the online industry than other… Continue reading OPA Survey Of Key Websites Disputes Ad Revenue Decline

Carlton and Granada were the worst performers in yesterday’s media market, the former slipped 4.05% to close at £1.54, whilst the latter fell 5.71% to finish at 82˝, a loss of 5p on the day before.Elsewhere in the media sector, Telewest, which is reportedly paving the way for the sale of its 17% stake in… Continue reading Sharewatch

Until now UK consumers have been relatively slow to catch on to the benefits of high-speed internet access, with steep connection charges deterring all but the early adopters. However, the broadband roll-out is rapidly gaining momentum and with penetration increasing, advertisers are beginning to realise the potential of broadband Britain.Figures from Continental Research show that… Continue reading Feature: Jumping On The Broadband Wagon

Revenues at debt-laden cable company, NTL, remained pretty flat in the second quarter of the year, dropping slightly by just 1.1% to £627 million, according to the company’s financial results released today. Earnings rose by 51.3% to £174 million over the period.These results are posted against a backdrop of debt and impending recapitalisation which the… Continue reading Revenues Fall Slightly As Recapitalisation Approaches

The Mobile Marketing Association (MMA) has amended its code of conduct to offer mobile phone users greater protection against unsolicited SMS adverts.The revised code, which is intended to be a benchmark for all companies using mobile as a marketing medium, now incorporates a list of mobile marketers’ responsibilities, opt-in and opt-out guidelines and consumer consent… Continue reading MMA Amends Code Of Conduct To Protect Against Spam

Wireless Group chairman, Kelvin MacKenzie, has renewed his criticism of RAJAR’s diary system of audience measurement, this time over an “unexplained” decline in radio listening in London during the World Cup.MacKenzie claims that Wireless Group-owned talkSPORT suffered a 37.6% period on period drop in male London listeners during the second quarter of 2002, but says… Continue reading MacKenzie Renews Criticism Of RAJAR’s Diary System

Flytxt has launched an interactive marketing campaign in conjunction with independent film distributor, Metrodome Distribution, to promote a new action-comedy film “The Wash”.The campaign will feature interactive SMS messages competitions alongside posters and television commercials on MTV and E4. The promotion will focus on the films target audience, 15-25 year old urban-living music lovers. Those… Continue reading Flytxt Launches Targeted Film Promotion