The World Cup 2002 attracted global TV audiences “way beyond expectations” with 68% of the world’s population watching the tournament across 44 countries, according to research carried out by Initiative Media.The research shows that 20.4% of the world’s population, or around 217 million people, watched this year’s World Cup final on TVs in their homes,… Continue reading World Cup 2002 Exceeds Expectations With Global Viewings
Yesterday was a positive day for media companies with only seven seeing shares fall. Daily Mail and BSkyB saw the most significant upward movement. The former improved 7.98% to close at £5.75, while the latter rose 7.57% to finish at £6.11, an increase of 43p on the day before.Reed also performed well yesterday with stock… Continue reading Sharewatch
Freeserve has signed SMA Nutrition up to run an online advertising campaign on its parenting channel. The campaign begins this week and will run throughout the summer period, aiming to raise brand awareness and promote SMA’s “Newborn Know How” packs.The campaign comprises a competition and advertorial on Freeserve’s babyworld.co.uk. The advertorial details the contents of… Continue reading SMA Nutrition Runs Campaign On Freeserve Baby Portal
Some of the UK’s most influential online publishers have come together to launch the Association Of Online Publishers (AOP) to represent their interests to the Government and the industry.Founding members of the new cross-sector body, which will work to drive standards and raise revenue across all sectors of the online publishing industry, include the BBC,… Continue reading Online Publishers Launch New Cross-Sector Body
Granada Enterprises has secured Muller Dairy as the sponsor of a new series of Blind Date on ITV1 this autumn, in a deal worth around £2m.The deal, which is intended to promote Muller’s yoghurt and drinks brands, includes full broadcast sponsorship of the Saturday evening prime-time show on ITV1, as well as additional coverage on… Continue reading Granada Sets Muller Up With Blind Date
AOL Time Warner has been rocked by the resignation of one of its most senior executives as the sense of crisis deepens at the world’s largest media company. The chief operating officer, Robert Pittman has stepped down as head of AOL’s internet arm, a position he only resumed in April. The advertising recession hit the… Continue reading COO Quits AOL Time Warner
Despite their differing methodology, a comparison of website audience measurement systems ABCe and Hitwise has revealed that their data correlates.Simon Chamberlain, general manager of Hitwise UK, said: “The results have been a compelling and consistent validation of the Hitwise methodology and sampling, with an almost exact correlation on both visits and pages between our data… Continue reading Web Measurement Comparison Finds Correlation
IPC has announced a range of new appointments across its magazine portfolio, including new editors for interiors titles 25 Beautiful Homes and Ideal Home.At IPC Connect, Niall Clarkson has been appointed publisher for weekly title Chat. The appointment follows a recent restructure of the Connect publishing team (see IPC Connect Restructures Publishing Team). Clarkson returns… Continue reading New Appointments Across IPC Magazine Portfolio
Consumer spending on US retail websites has increased by 41% in the last year, according to the latest data from comScore Media Metrix. Online sales for the second quarter of 2002 totalled $17.5 billion, of which travel sites accounted for $7.8 billion. The online travel market is predicted to be worth $64 billion by 2007… Continue reading US Online Spending Up And Away
Yesterday proved to be a more positive day for media companies after what was a disappointing start to the week (see Sharewatch). BSkyB was among the best media performers in yesterday’s market, with shares rising 4.32% to close at £5,68. Chrysalis also saw some positive movement with stock improving 2.24% to finish at £1.72, an… Continue reading Sharewatch
