Natmag has announced the appointment of Francesca Lewis as PR manager for the newly created publishing group consisting of Country Living and Good Housekeeping. Lewis is currently PR manager for Good Housekeeping and will expand her role to include Country Living with immediate effect.Lewis, who joined Natmag last year, will be responsible for maintaining the… Continue reading Extended Role For Good Housekeeping PR
Emap’s rock music magazine Kerrang! has launched as a radio station in Birmingham and will transmit on a special restricted service licence throughout July and August.The station, which launched last weekend, will broadcast classic and contemporary rock from the grounds of Birmingham City Football Club and will feature regular programmes such as Kerrang Klassics, Kerrang… Continue reading Emap’s Kerrang! Rocks The Airwaves
The latest figures on national newspaper circulation, released by ABC, show that overall the market did not see a great change in the number of copies sold, showing that the timing of World Cup matches in June did not work in newspapers’ favours. More titles lost ground than gained it during June compared to May.The… Continue reading ABC National Newspaper Round-Up – June 2002
The confidence of marketers may be gradually returning in the UK, with more marketing budgets being revised upwards during Q2 than in any quarter since Q1 2000. This is one of the findings of the latest edition of the Bellwether Report published by the Institute of Practitioners in Advertising (IPA). However, the survey also finds… Continue reading Insight Analysis: Bellwether May Show Slowly Returning Confidence
The underlying level of inflation has fallen to its lowest level since records began, according to the Office Of National Statistics (ONS). The latest figures from the ONS show that the underlying rate of inflation dropped to 1.5% in June, down from 1.8% last month.The drop is thought to reflect lower prices for petrol, clothing,… Continue reading UK Inflation Falls To Record Low In June
The failure of ITV Digital has had dramatic effects on the likelihood of hitting Government’s target of 95% penetration of digital television (DTT) by 2010, with penetration now only expected to reach 59.3% by that time, according to new forecasts from Merrill Lynch. Even in its previous set of forecasts, the broker only expected DTV… Continue reading BSkyB’s Lead In UK Pay-TV Market Extends – Merrill Lynch Long-Term Forecasts
The latest Merrill Lynch UK television industry forecasts of growth and subscribers by multiple platforms are shown below. Further analysis of these figures will follow shortly in the Forecasts section of MediaTelINSIGHT. The previous set of forecasts from Merrill Lynch can be found UK Cable, Satellite & DTT Penetration Forecasts From Merrill Lynch – February… Continue reading UK Cable, Satellite & DTT Penetration Forecasts From Merrill Lynch – July 2002
Pressure on the UK’s already battered stock market increased yesterday with the FTSE 100 index falling to its lowest level for five and a half years. Unsurprisingly it was a poor day for media companies, with just three seeing share prices improve.The most significant losses in yesterday’s media market were experienced by Daily Mail and… Continue reading Sharewatch
The UK’s first product launch via SMS has taken place for a new Bacardi product – Bacardi Limon. Drinks marketing agency Markari worked with mobile channel Nightfly to use SMS to promote the launch in the Glasgow area.The campaign sent a series of six text messages to over 6,000 consumers in the Glasgow area, beginning… Continue reading Bacardi Launch Is First Among SMS Campaigns
Future Publishing has appointed NMI Group to handle a £300,000 integrated advertising campaign to promote its Official PlayStation 2 magazine.The campaign, which represents Future’s largest single above-the-line spend to date, will run from August to December and will attempt to raise awareness of the magazine brand amongst PlayStation 2 gamers. Activity includes national press, TV… Continue reading Future To Promote Official PlayStation 2 Magazine
