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US interactive spending by the consumer and business-to-business sectors is set to double in the next four years, according to the Direct Marketing Association (DMA). Spending on direct marketing with interactive media is set to reach $8.4 billion in 2006, an increase from the projected $4.04 billion for 2002. In the meantime, interactive media sales… Continue reading US Companies Turning To Interactive Marketing, Says DMA

The events programme for the Guardian Edinburgh International Television Festival 2002 (GEITF) has been announced with a range of industry figures including Stuart Prebble, David Liddiment, Richard Eyre and Kevin Lygo now confirmed to appear alongside keynote speakers, Mark Thompson (see Bertelsmann Chief To Present Worldview At GEITF) and Thomas Middelhoff (see Bertelsmann Chief To… Continue reading GEITF 2002 Events Programme Announced

Advertising and sponsorship on the internet is being allocated higher budgets by a majority of UK marketers in the second quarter of 2002, according to an analysis of data released by the Institute Of Practitioners in Advertising (IPA) last week in its Bellwether Report (see Insight Analysis: Bellwether May Show Slowly Returning Confidence). In the… Continue reading Insight Analysis: Internet Remains A Very Small Proportion Of UK Marketing Budgets

Media and information group, Reuters, has this morning posted a pre-tax loss of £88 million, with profits hit hard by losses at Instinet, the company’s electronic securities trading division. The figures cover the six months to 30 June 2002.Instinet saw operating losses of £5 million on revenues down by 38% year on year; the company… Continue reading Reuters Tumbles Into H2 Loss, Hit By Instinet

The number of broadband households more than doubled during 2001, according to a new study from eMarketer. The report, Broadband & Dial-Up Access, claims that subscribers to the high speed service increased from 15 million in 2000 to 32.5 million by the end of 2001. Further expansion is anticipated with the worldwide broadband population expected… Continue reading Far East To Drive Broadband Uptake, Says eMarketer

As the fallout from the WorldCom scandal continues, UK media shares dropped in value once again during yesterday’s trading. BSkyB was among the worst sufferers, losing 6.47%, while WPP dropped 5.56%.Ahead of the interim results it released today, Reuters also suffered, shedding 24˝p or over 7.5% of its value compared to the closing price on… Continue reading Sharewatch

H Bauer and consumer sales house The Publishing Consultancy (TPC) are to launch the first online presence for either company in the UK.The dual branded site has been developed by MediaTel Interactive and aims to provide users with information on H Bauer’s magazines including editorial positioning, target market, circulation and readership details, along with easy… Continue reading H Bauer Launches First UK Online Presence

With the advertising downturn putting the squeeze on marketing budgets and companies demanding greater return on investment from their advertising campaigns, Kevin Kerrigan, COO of online tailored directory and search solutions company BTLookSmart, looks at how search targeted marketing is becoming an increasingly attractive option.“Stuck in a rut” was the Financial Times‘ description of UK… Continue reading NewsLine Column: A New Phenomenon In Advertising?

The two commercial French television stations, TF1 and M6 are set to complete their takeover of the country’s second largest satellite operator, TPS. The duo are buying the 25% stake of the company owned by the utilities group, Suez for E160 million. TF1 will now have a two-thirds share in TPS with M6 owning the… Continue reading French TV Groups Swoop For TPS

It was a poor week for media companies last week with the continuing turbulence of the US and UK markets having a negative affect on media stocks. Week on week analysis shows that GWR and Maiden saw the most significant downward movement. The former slipped 12.37% week on week to close at £2.09, and the… Continue reading Sharewatch