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Business to business (B2B) media in the US remains in a slump as we move into the second half of 2002, according to an analysis by PBI Media’s MIN. The group reports that the expected pick-up in advertising pages and revenues has yet to emerge. Forecasts from Veronis Suhler Stevenson predict that B2B magazine revenues… Continue reading US B2B Mags Show Continued Slump Into Second Half

12Snap is to launch an SMS ad campaign to promote Allied Domecq’s Champagne Mumm to “affluent” consumers.The campaign, which has been created and produced by integrated marketing agency 141, is designed raise brand awareness of Allied Domecq’s brand of Champagne and will offer consumers the chance to win a trip to the Italian Grand Prix… Continue reading 12Snap Gets Bubbly With New SMS Ad Campaign

The number of broadband subscribers will increase by 50% across the globe during 2002, according to a report from In-Stat/MDR. Telecoms firms and industry bodies have expressed a certain amount of frustration at the slow take-up of broadband in many developed countries. However, In-Stat/MDR predicts that the broadband population is set to increase from 30… Continue reading World Broadband Population Set To Boom

Yesterday was a positive day for media companies with only seven seeing shares fall. Daily Mail and BSkyB saw the most significant upward movement. The former improved 7.98% to close at £5.75, while the latter rose 7.57% to finish at £6.11, an increase of 43p on the day before.Reed also performed well yesterday with stock… Continue reading Sharewatch

Freeserve has signed SMA Nutrition up to run an online advertising campaign on its parenting channel. The campaign begins this week and will run throughout the summer period, aiming to raise brand awareness and promote SMA’s “Newborn Know How” packs.The campaign comprises a competition and advertorial on Freeserve’s babyworld.co.uk. The advertorial details the contents of… Continue reading SMA Nutrition Runs Campaign On Freeserve Baby Portal

Some of the UK’s most influential online publishers have come together to launch the Association Of Online Publishers (AOP) to represent their interests to the Government and the industry.Founding members of the new cross-sector body, which will work to drive standards and raise revenue across all sectors of the online publishing industry, include the BBC,… Continue reading Online Publishers Launch New Cross-Sector Body

Granada Enterprises has secured Muller Dairy as the sponsor of a new series of Blind Date on ITV1 this autumn, in a deal worth around £2m.The deal, which is intended to promote Muller’s yoghurt and drinks brands, includes full broadcast sponsorship of the Saturday evening prime-time show on ITV1, as well as additional coverage on… Continue reading Granada Sets Muller Up With Blind Date

AOL Time Warner has been rocked by the resignation of one of its most senior executives as the sense of crisis deepens at the world’s largest media company. The chief operating officer, Robert Pittman has stepped down as head of AOL’s internet arm, a position he only resumed in April. The advertising recession hit the… Continue reading COO Quits AOL Time Warner

Despite their differing methodology, a comparison of website audience measurement systems ABCe and Hitwise has revealed that their data correlates.Simon Chamberlain, general manager of Hitwise UK, said: “The results have been a compelling and consistent validation of the Hitwise methodology and sampling, with an almost exact correlation on both visits and pages between our data… Continue reading Web Measurement Comparison Finds Correlation

RTL Group, which owns Channel 5, says it can see the first shoots of recovery in the UK advertising market. The pan-European broadcaster says that full-year results are in line with analysts’ expectations. RTL says that although advertising conditions in Germany and France remain unfavourable, there are ‘tentative’ signs of a revival in the UK… Continue reading RTL Detects ‘Tentative’ Signs Of Recovery