Channel 4 is launching a SMS text message campaign as part of its “Indian Summer” season of cricket coverage.Cricket coverage has been the jewel in C4’s sporting crown. The channel is hoping to use its “Indian Summer” season of events and themed programs to appeal to a younger 16-34 year old audience. C4 previously secured… Continue reading Channel 4 Launches SMS Campaign
In the past, interactive digital TV has been viewed as something of an albatross by advertisers, with high-perceived costs and relatively low response rates deterring all but the most adventurous marketeers. However, the uptake of digital TV is gradually increasing and with a growing number of viewers going interactive, brands are beginning to cotton on… Continue reading Feature: Advertisers Move Into The Red
NTL has appointed its director of content, Jeremy Davies, to its top marketing position as part of a further restructure at the cable company.Davies, who has been at NTL for over a year, becomes the director of marketing responsible for all customer contact and commercial communications activity. He will also oversee all of NTL’s brand… Continue reading NTL Fills Top Marketing Role
The Times is to launch a weekly sports supplement “The Game” before the start of the Premiership season.Andrew Mullins, marketing director of The Times, said: “Over 18 million people follow football – every Monday they want to get post match reaction and analysis. The Game is designed to appeal to the urban football fan.”The Game… Continue reading Times Launches Football Supplement
Mirror Group Newspapers and the Telegraph Group have shelved plans to create a joint advertising sales operation.The creation of the sales house, dubbed Apollo earlier this year, would have seen ad sales for the Mirror Group’s national tabloid titles, which include the Daily Mirror, combined with those for Telegraph Group titles including the Daily Telegraph… Continue reading Mirror Group And Telegraph Abandon Joint Sales House Plan
Microsoft has appointed Nick Barley as its director of marketing with responsibility for all marketing and communications in the UK.Barley will report to the software giant’s UK managing director, Neil Holloway and will join the company’s executive management team in overseeing the growth of the business in the UK. He replaces Oliver Roll, who has… Continue reading Microsoft Appoints New UK Marketing Director
The fallout from the unsuccessful court action against Carlton and Guardian today resulted in the resignation of both the chairman and the chief executive of the Football League. Keith Harris and David Burns had come under fire following the failure to recoup £131 million from Carlton and Granada’s defunct pay-TV venture, ITV Digital.“At all times… Continue reading League Bosses Pay The Price For ITV Digital Defeat
In the wake of high profile financial scandals and the alarming fall in share prices, the International Monetary Fund (IMF) has revised down its 2002 growth estimates for the United States. On Monday, the IMF was predicting US economic growth of 2.5% this year and 3.25% in 2003. A leaked copy of the World Economic… Continue reading IMF Revises Down Economic Growth Estimates
SMS marketing is now an accepted form of advertising and is viewed much more favourably than direct mail or telesales, according to research by mobile media sales and technology provider, Enpocket. The results found that third party SMS marketing from a trusted service provider is regarded as favourably as television and radio advertising. 63% of… Continue reading SMS Marketing As Acceptable As TV Or Radio Advertising, Says Report
ITV’s share of advertising revenue is set to fall to 46.7% by 2007, down from 56.5% in 2001 and from 74.8% in 1993. According to forecasts from media buying agency Carat, the Network’s share is to see a fairly constant decline over the next five years as competition for adspend from pay-TV channels increases. In… Continue reading Long-Term ITV Revenue Forecasts From Carat
