More Industry News articles

Whilst there are now signs of a recovery in advertising spending around the world, it is by no means clear that the recovery will be either strong or uniform, according to analysts at Lehman Brothers. The US is leading the way, followed by Europe. Asia – excluding Japan – is showing signs of recovery and… Continue reading Advertising Recovery Will Be ‘Neither Strong Nor Uniform’, Says Lehman Brothers

According to a survey conducted by The Survey Shop on behalf of Barclays, internet users say they save on average 63.6 hours per year by shopping online. Online banking saves users an average of 65 minutes per week (56 hours a year) amd almost half of those surveyed (43%) now bank banking online. The most… Continue reading A Shop Online Saves Time

Jupiter reports that whilst only 16% of online households in the US subscribe to broadband, more than 24% of all dial-up consumers are considering signing up for broadband services within the next 12 months. According to two new Jupiter Broadband Reports, dial-up consumers “favour utility over entertainment, even though companies catering to a broadband audience… Continue reading A Quarter Of All US Dial-Up Subscribers Are Considering Switching To Broadband

As the number of new mobile users slows so the telecoms companies must look to new audiences to increase sales. This new customer base, says The Yankee Group, may include the youth market, ethnic minorities and the ‘credit-challenged’. According to a new report Can US Carriers Become Profitable in Wireless Prepaid?, the Yankee Group believes… Continue reading Prepaid Subscribers Will Make Up 30% Of Mobile Users By 2006, says Yankee Group

Holiday company Club 18-30, whose reputation for causing controversy with its advertising was established as far back as 1996 (see Wonderbra Tops Ad Poll), has had a complaint against its latest press campaign rejected by the ASA.The ads in question appeared in Boys Toys magazine. All showed photographic tableux of holiday scenes: A beach beside… Continue reading Club 18-30 Gets Break Courtesy Of ASA

The best performance in yesterday’s media market came from Telewest, which has announced plans to launch a large-scale consumer trial of its 1Mb residential internet service in Scotland (see Telewest 1Mb Trial To Challenge BT In Broadband). Shares in the company rose 15% yesterday to close at 11˝p, an increase of 1˝p on the day… Continue reading Sharewatch

BT has launched a “no frills” broadband product designed to stimulate the uptake of high speed internet services in the UK.The BT Broadband will offer direct high-speed web access, with none of the extras such as email, news and web space traditionally offered by other internet service providers. It will launch this autumn and will… Continue reading BT To Drive Broadband Uptake With No Frills Product

Bruce Haines, president of the IPA, has reiterated the organisation’s feelings that the upcoming broadcast legislation must protect the the competitiveness of the media market place, regulate the BBC against a more defined public service remit and safeguard and promote quality programming to attract audiences.Haines’ comments were made in the foreword to the IPA 2001… Continue reading Ad Industry Is Small But Important, Says IPA

More than 11 million adults have seen a taxi ad within the last week, according to recent TGI research, and Lloyd Kesner, sales director of Taxi Media, is convinced that taxi advertising is becoming an efficient and cost effective way of targeting mass-market audiences.Traditionally, taxi advertising has been relatively expensive and time consuming way of… Continue reading Feature: Taxi Advertising On The Move

The stakes in high speed internet access have been raised with the news that Telewest Broadband has launched a large-scale consumer trial of its 1Mb residential internet service in Scotland. Telewest claims that the new blueyonder service will outperform the residential ADSL internet service offered by BT.1,500 blueyonder customers in Scotland who register their interest… Continue reading Telewest 1Mb Trial To Challenge BT In Broadband