Channel 5 has announced details of its marketing campaign for the Top Gear-style motoring show 5th Gear.The press and radio campaign has been described as a “high impact strategy designed to bombard the audience with the tune-in message” during the weekend before launch. The campaign will focus on the awareness and positive associations of presenters… Continue reading Channel 5 Hopes To Drive Viewers To 5th Gear
Reuters was one of the best performers in yesterday’s media market with shares rising 3.79% to close at £5.62, following rumours that the the news and financial information group might buy back its online trading arm Instinet.Granada also performed strongly with shares improving 2.37% yesterday to finish at £1.40ź after Merrill Lynch reiterated its “strong… Continue reading Sharewatch
The Independent has had a rocky ride since its launch in 1986. Initially the title received a warm welcome and quickly found itself to be the flavour of the moment, with editor and co-founder Andreas Whittam Smith achieving both sales and editorial acclaim. Within five years circulation was up almost 30%, but as the paper… Continue reading Feature: Making Over The Independent
The ITC has released cable TV statistics for the fourth quarter of 2001, which shows that the rate of growth in cable TV uptake was slower, at 1.5% year on year, compared to the previous quarter, when it was 6.5%. The subscriber base had reached 3.62 million by December 2001, representing 15% of all households.… Continue reading ITC Releases Cable Statistics For Q4 2001
The ITC has released cable TV statistics for the fourth quarter of 2001, which shows that the rate of growth in cable TV uptake was slower, at 1.5% year on year, compared to the previous quarter, when it was 6.5%. The subscriber base had reached 3.62 million by December 2001, representing 15% of all households.… Continue reading ITC Releases Cable Statistics For Q4 2001
Despite some positive indicators for media spending, Jack Myers Report has chosen not to upgrade its outlook for US media in 2002, restating figures released in December. Myers 2002 Media Spending Outlook Medium % Growth $ (x000) % Share Newspapers -2.0% 46,483 25.8 Broadcast Networks -4.0% 15,475 8.6 National Spot TV -9.0% 8,928 5 Broadcast… Continue reading Myers Restates US Outlook For 2002
Mega Profile has announced that the first advertiser on its new London-based mega site will be CNN, as part of its “Be The First To Know” campaign this month.The site is situated in Docklands, on the main route to London City Airport. At 98m long and 7m high it is more than 17 times the… Continue reading Mega Profile Launches London Site With CNN Ad
Growth of the US online population slowed in 2001 to 6%, reaching around 105 million ‘active’ users by year-end, according to the Year In Review report released at the end of March by Nielsen//NetRatings. Growth of the overall at-home users also slowed – to 10% – with the population reaching 174 million. A mature market… Continue reading US Internet Market Reaches Maturity In 2001
IPC Ignite is to give music title NME a revamp including a new size and the introduction of a glossy cover, in time for the magazine’s 50th birthday.The revamped birthday issue will go on sale on 20 April, priced at £1.50. The new format will see the title shrink to a size closer to standard… Continue reading New Size For NME As Title Reaches 50
Half of US homes will be regular video on-demand (VOD) users by 2008, spending $26 billion on VOD services over the next seven years, according to a report from Strategy Analytics. The group says that ‘after years of unfulfilled promised, the age of content on demand is finally approaching.’ The report estimates that more than… Continue reading Age Of Content On Demand Approaches Says Strategy Analytics
