Do advertisers and agencies have the confidence to brand-build on OOH when belts are tightening and the ‘brand vs performance’ marketing divide persists?
Showing 3431-3440 of 54,606
More Industry News articles
For the first half of the year, Havas Group’s revenues reached €1.26bn, up 19.9% year-over-year
Almost half (48%) of all survey respondents say they think the industry is facing its “worst-ever crisis” of talent.
Tesco and Dunnhumby have announced online and offline media updates to the Tesco Media Insights Platform.
Meta reported a first ever 1% year-over-year decline in quarterly revenue, as Sheryl Sandberg spoke in her last earnings call at the company.
CEO Carolyn McCall confirms that streaming service ITVX will launch in November.
Organic growth was particularly strong in North America thanks to the return of air travel over the last year.
UK adspend in Q1 2022 grew 28.3% year-on-year to reach £8.6bn, according to the latest quarterly Advertising Association/Warc Expenditure Report.
The new solution within Google Ad Manager “gives buyers and publishers a privacy-safe way to verify that no hidden fees are taken”.
Recent changes to the platform have prompted harsh critique of the Meta-owned social media platform.