EA Sports has launched a campaign targeting football fans and gamers by using programmatic OOH to upweight activity against key Premier League match days and stadiums.
Showing 3411-3420 of 54,822
More Industry News articles
In brief: businesses can now place ads in Explore home, the grid that people see when they first arrive on the Explore tab.
In brief: Spotify has acquired online safety company Kinzen with the goal of “ramping up” its efforts to protect users from harmful content.
In brief: MediaCom UK has expanded its employee wellness programme to include support for menopause.
Contextual data company 7th Minute has pledged to deliver “TV mentions” in audience reporting by analysing every word spoken on TV, including ads and programmes.
The former OMD and BBDO US CEO will lead the US chapter of advertising’s climate action initiative.
Beauty brand Clarins has launched its first campaign on connected TV to target women aged 35 and over with an interest in beauty.
Global has issued a guide to agencies and advertisers around the limits to its terms and conditions set to be introduced to all of its radio ads in December.
Trendy Londoners have returned to city centre shopping hotspots more quickly after Covid-19 lockdowns than equivalent demographics in Manchester, new research from outdoor agency Talon has revealed.
DoubleVerify has launched DV Attention Lab to offer advertisers attention-based insights and recommendations on campaign performance.