One of the UK’s biggest TV broadcasters has criticised landmark proposals to put an ad levy on advertisers in order to fund Origin, ISBA’s cross-media measurement initiative.
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ITV recorded a total of 3.4 million viewers watched the Love Island final across ITV2 and ITV Hub last night, making it the biggest finale since 2019, and an increase of 100,000 viewers year-on-year.
Interview: The ‘Madison Avenue Manslaughter’ author is writing a sequel chronicling one agency’s attempt to transform itself.
Bloomberg Media brings you an audience deep-dive each month, helping you form strategies that connect your messages with deeply engaged business leaders.
The British Heart Foundation (BHF) has launched a campaign interrupting ads on Global’s Heart Radio Network and original podcasts to raise awareness about its research.
The Lionesses’ win over Germany in the UEFA Women’s Euro Final last night attracted a peak audience of 17.42 million viewers, the highest audience of any women’s football match in UK broadcast history.
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After a successful return earlier this year, the Mediatel team is excited to announce the launch of the 2023 Media Research Awards.
The Brandtech Group, David Jones’ agency group, has announced a deal has been struck to acquire rival digital marketing group Jellyfish.
Do advertisers and agencies have the confidence to brand-build on OOH when belts are tightening and the ‘brand vs performance’ marketing divide persists?