More Industry News articles

Not everyone attending the World Economic Forum in New York had as negative an outlook as WPP CEO Sir Martin Sorrell (see Sorrell Sees ‘No Blue Sky’). Although the general consensus of opinion seems to be that an upturn in the economy should be expected no sooner that Q3/Q4 2002, there are some who believe… Continue reading Whispers Of Recovery From WEF Meeting In NY

Smartlogik and GWR were the best performer’s in yesterday’s media. The former saw shares jump 25% to close at 1źp, while the latter experienced a more modest increase with stock climbing 1.12% to finish at £2.26, up 2˝p on the day before.Chrysalis, which announced yesterday that advertising revenue at Chrysalis Radio fell by 11.8% from… Continue reading Sharewatch

Publicis Groupe have announced the acquisition of Japanese marketing services agency Gravitas, to be immediately re-branded as Publicis Dialog and merged with Publicis Japan’s existing operations. Sloan Carr, CEO designate for Publicis Japan commented: “Joining the Publicis network is a great match for Gravitas for two reasons: complementary businesses and shared philosophies. Since our firm… Continue reading Publicis Makes It Big In Japan

Freeserve is cutting 18 positions from its editorial and advertising sales team following a five-month review of its portal business.A spokesperson for Freeserve today confirmed that five positions would be “made redundant” from the advertising sales team, with the remaining 13 coming from the portal and business development departments. However, the internet service provider claims… Continue reading Freeserve Cuts 18 Positions

The mediaDNA consortium, made up of Zenith Media, BSkyB, Capital Radio and News International, today presented the results of the research it launched last year (see Consortium Launches Brand Opinion Survey) into the perception of the 85 top UK media brands. The media covered includes all national newspapers, major consumer magazines, principle radio stations and… Continue reading MediaDNA Presents Media Brand Findings

The Super Bowl is America’s premier sporting event and according to the Jack Myers Report, last weekend’s Super Bowl XXXVI was a showcase for some of the world’s largest brands.Rumours that the American TV networks were having trouble attracting advertisers in the wake of the events of 11 September were allayed with brands such as… Continue reading Super Bowl XXXVI Showcases Advertising

ITV partners, Carlton and Granada, were among the worst performers in yesterday’s media market. The former saw shares fall 8.29% to close at £1.88, while the latter was down 5.35% to finish at £1.19˝, a loss of 6žp on the day before.Cable and Wireless saw shares fall 3.80% yesterday to close at £2.59ź following speculation… Continue reading Sharewatch

Despite ongoing difficulties regarding ‘visibility’, several forecasters revised their media predictions at the end of 2001. Most were fairly optimistic that an upturn would be visible in 2002, although the consensus appears to be that this will occur no earlier than Q3. According to our global media round up earlier this month (see Global Advertising… Continue reading Insight Analysis: Media Healthcheck – January 2002

Its not just you getting old, those whippersnappers in advertising are getting younger, as recent IPA research has proved. But with the middle aged population growing, Anna Wise, editor of MediaTel NewsLine, asks whether the industry should be letting the experienced hands walk away.The fact that baby-boomers are coming of age has not come as… Continue reading Talking About My Generation

Forecasts for the number of households with internet access worldwide, showing the split between broadband and narrowband, are shown here. The figures were compiled by ARC Group and reported by Emarketer today. The forecasts predict that broadband will not become the dominant access method worldwide until 2006, when there will be 165.2 million broadband homes,… Continue reading Worldwide Online Homes Forecasts, By Platform