More Industry News articles

It is the beginning of the end for conventional telecommunications networks, as consumers are increasingly turning from the use of secondary telephone lines toward cheaper wireless services and the increasingly available broadband networks. This is the finding of a report from Forrester Research released this week. However, whilst the change may be coming, it is… Continue reading The Beginning Of The End For Conventional Phone Communications?

Translucis has unveiled the brand identity for its network of plasma screens in bars and clubs.The network, which launched last year (see No Chance Of A Quiet Pint As Translucis Targets 18-24 Year Olds In Pubs), will be known as Magnetic and the new identity, which was created by BamberForsyth:Finch, will be unveiled to the… Continue reading Translucis Unveils Magnetic Brand

Shares in satellite broadcaster BSkyB fell heavily yesterday to close trading down 45½p, or 6.3%, at 673p. The heavy trading was prompted by reports that the company’s interim financial results, which are released next Friday, may show a declining rate of subscriber growth, along with a heavy write-off on Sky’s investment in Premiere, the pay-TV… Continue reading Sky Shares Plummet Despite Forecasts Of ‘Solid’ Interims Next Week

ISBA is strongly defending adverts aimed at toddlers after around 80 Labour MP’s signed a Commons early day motion yesterday, calling for a ban on advertising during TV programmes aimed at the under fives.Labour MP Deborah Shipley is leading the motion, which is due to be published in the House of Commons today. Shipley is… Continue reading ISBA Defends Advertising Aimed At Toddlers

Mobile Marketing agency 12Snap is launching what it claims to be Europe’s largest retail-based SMS advertising campaign to promote the launch of Monsters Inc. at cinemas across the UK.The campaign, which is being carried out on behalf of McDonalds, Disney and PIXAR, begins on 8 February and will run for four weeks in 1200 McDonalds… Continue reading 12Snap Launches Monster SMS Campaign

ITV demanded £80m a year from BSkyB for the right to distribute its ITV Sport channel on the Sky digital platform, according to BSkyB’s chief executive, Tony Ball.Ball told a House of Commons committee yesterday that BSkyB had been close to finalising a deal to carry the ITV Sport channel weeks ago, but that ITV… Continue reading Sky Names ITV Sport Carriage Price

Guardian Unlimited has unveiled the first stage in its plan for subscription based content with the launch of a paid-for SMS alert service.From this week Orange, BT and Vodafone mobile phone users will be offered news, media, politics and football SMS updates from the Guardian unlimited website. Subscription to the service is free and users… Continue reading Guardian Unveils Paid For SMS Alerts

This year will be a transitional one for the media economy, with continued consolidation of buyers and sellers, developments in technology and an uncertain economy all continuing to play out, according to Jack Myers. Myers says that the major issue facing media businesses in 2002 is the ongoing downturn in the advertising economy. Jack Myers… Continue reading A Transitional Year Ahead For Media, Says Jack Myers

The popularity of logging on to read the news is growing, but with the advertising downturn squeezing revenues the pressure on publishers to turn their online investment into hard cash is growing. Derek Jones, managing director of MediaTel Group, asks: Can news sell online?The question should be passé by now: that it’s not is only… Continue reading Can News Sell Online?

Positive economic growth in the US will return by no later than early Spring and real growth could be reasonably strong by the second half, according Merrill Lynch‘s chief investment officer, Bob Doll. In an investment outlook report for 2002, released this month, Doll forecasts that the full year real term growth in global GDP… Continue reading US Will Lead World’s Economic Recovery, Says Merrill Lynch Chief