ITV Digital has welcomed the launch of the Government’s Digital Action plan as a clear statement that it intends to make the digital switchover possible by the 2006-2010 deadline.Commenting on the initiative, ITV’s chief executive, Stuart Prebble, said: “Swift implementation of the digital action plan should significantly speed up the roll out and take up… Continue reading ITV Welcomes Digital Action Plan
Only 12% of digital viewers have ever interacted with an advert, according to the latest Digital Viewers Survey carried out by BMRB.The survey, which examined the viewing habits of almost 1000 digital subscribers, shows that of those that had interacted with adverts, over 50% found that the information they had accessed was “very uninteresting.”The younger… Continue reading Interactive Ads Flop With Digital Viewers
Virgin Radio is to run its first DAB visual text advertising campaign, it was announced today. A campaign supporting the National Geographic Channel’s Sunday evening quiz show National Geo Genius will run for ten weeks, scrolling across the programming messages screen instead of the usual Virgin Radio programming message.Lee Roberts, commercial development director at SMG… Continue reading Virgin Premieres DAB Text Ads
Dow Jones, the US publishing group which owns the Wall Street Journal, has reported Q3 financials slightly ahead of previously lowered figures, but warned that the final quarter could be down on estimates if the current market conditions continues, as is expected. The WSJ has seen its advertising revenues substantially knocked so far this year… Continue reading Tough Ad Market Continues To Hit Dow Jones
Adshel has launched new campaigns for 2002 which include an initiative whereby advertisers will be offered lower costs in proportion to the share of outdoor campaigns booked on Adshel sites. This approach is a first for the outdoor sector, but reflects the way the rest of the advertising industry operates.Julie France, Adshel’s managing director, explained:… Continue reading Adshel Introduces Share Trading To Outdoor
NBC, the US broadcasting network owned by General Electric, has agreed to buy Hispanic broadcaster Telemundo for $2.7 billion (£1.9 billion) in stock and cash. The deal gives NBC a good foot-holding in the fast-growing Spanish language market.
Rupert Murdoch has said that his media company, News Corporation, will lose £69 million as a result of the terrorist attacks in the United States. Speaking at the company’s annual meeting in Adelaide, Australia, he told shareholders: “Advertising is going through a very uncertain time. We have been in a recessionary period for the last… Continue reading News Corp Loses £69m Following Attacks
ITV partners, Carlton and Granada saw shares rise yesterday despite ABN Amro downgrading its forecast for ITV ad revenue yet again. Carlton was up 9.97% to finish at £1.82, an increase of 16˝p on the previous day, while Granada saw stock climb 2.44% to close at £1.26, up 3p on the day before.WPP, which is… Continue reading Sharewatch
The Government has launched a Digital TV Action Plan which it says will help to increase the quality, reliability and geographical coverage of digital TV, as well as making switchover possible by the 2006-2010 deadline.The plan was outlined today by Douglas Alexander, e-commerce minister and Kim Howells, broadcasting minister, and includes the launch of a… Continue reading Government Launches Digital TV Action Plan
Rupert Murdoch has said that his media company, News Corporation, will lose £69m as a result of the terrorist attacks in the United States.Speaking at the company’s annual meeting in Adelaide, Australia, he told shareholders: “Advertising is going through a very uncertain time. We have been in a recessionary period for the last six or… Continue reading Murdoch’s News Corp Loses £69m
