Viacom Outdoor has published a report showing that after a national bus advertising campaign 40% of adults remember seeing a specific advert.The “Wisdom” report, which brings together three years of research from Viacom’s planning and insight team at a cost of £500,000, is designed to help advertisers predict the effect of their bus advertising campaigns.The… Continue reading Viacom Publishes Bus Ad Research
Access to the internet via a set-top box, whilst still relatively unusual at present, is set to grow from 6.9 million units to over 74 million in the US by 2005, according to research from Cahners In-Stat Group published in September. The research firm projects that, as broadband penetration rates and consumer requests for iTV… Continue reading US Set-Top Box Net Access To Grow 61% To 2005
Excite UK is expanding its advertising sales department with the appointment of Sarah Escott as head of client sales and Phil Liptrot as head of agency sales.Escot, who joins from 24/7 Media, will take on responsibility for developing client understanding of Excite UK and attracting new advertisers to the portal. Previously she has worked for… Continue reading Excite UK Expands Ad Sales Team
Forty-one percent of online households in the US will subscribe to a broadband internet connection service by 2006, according to two US broadband reports released by Jupiter Media Metrix last week. The data show a fast rise in broadband Net access from the 9% of homes currently connected in 2000. The term broadband refers to… Continue reading US Broadband Internet Penetration To Reach 41% By 2006
SMG has launched a website to back its bid for a new radio station licence for the East Midlands. Listen2liquid.com is designed to introduce the potential audience to the services of Liquid FM, and includes features, listings,a daily news service for the local area and samples of the music it will play.SMG Radio’s business development… Continue reading Liquid Backs Bid With Website
TiVo has launched the latest stage of its £3m pre-Christmas advertising push (see TiVo Launches £3m Ad Campaign), which uses cinema advertising for the first time.The 40-second spot, created by Bates UK, features a slightly eccentric family indulging their favourite interests and demonstrating the functionality of the personal digital recording technology. “We feel that cinema… Continue reading TiVo Launches First Cinema Ads
UK internet users turned away from chat rooms, e-commerce sites and entertainment portals during September in favour of news and official government sites, according to web monitoring company, Hitwise.The latest figures for September reveal the inevitable shift in usage habits of UK users after the terrorist attacks in the US led to an increase in… Continue reading UK Internet Usage Habits Shift
The first run episode of Coronation Street, shown on ITV2 on Wednesday evening due to football being shown on ITV1, gained the highest audience yet achieved for the channel.During the 7:30-8pm slot, the channel was the 6th most popular channel in all homes, attracting 673,000 viewers and peaking during the second half of the programme… Continue reading ITV2 Achieves 6.6% Audience Share
A new report from Jupiter MMXI has highlighted the growth seen in internet usage since it began its research at the end of 1999. The number of monthly at home users in the UK has grown from 7.8 million in October 1999 to 13.5 million in January 2001. The number of minutes spent online each month… Continue reading Jupiter Charts Internet Growth
A new report from Jupiter MMXI has highlighted the growth in internet usage since the research group began recording data at the end of 1999. The number of monthly home users in the UK has grown from 7.8 million in October 1999 to 13.5 million in January 2001. The number of minutes spent online each… Continue reading Jupiter Charts UK Internet Growth
