Granada’s This Morning is launching an interactive TV element which will be sponsored by Learndirect.The new interactive area, which launches on ITV Digital this week, will carry the Leandirect logo and will offer This Morning‘s viewers information on Learndirect courses.ITV Digital subscribers will be able to interact with various day to day aspects of the… Continue reading Granada’s This Morning Goes Interactive
According to the latest Bellwether Report from the IPA, companies reducing their advertising budgets for 2002 will be outnumbered almost two to one by those increasing their spending. The current downturn will be brief, according to those surveyed and 2002 will see the return of advertiser confidence. Of those questioned, 42% of companies setting new… Continue reading Q3 Bellwether Report Suggests Downturn Will Be ‘Brief’
According to the latest Bellwether Report from the IPA, companies reducing their advertising budgets for 2002 will be outnumbered almost two to one by those increasing their spending. The current downturn will be brief, according to those surveyed and 2002 will see the return of advertiser confidence. Of those questioned, 42% of companies setting new… Continue reading Q3 Bellwether Report Suggests Downturn Will Be ‘Brief’
News International is merging the online presence of the Times and the Sunday Times as part of a move towards a premium paid-for service.The new subscription-based website, called Times Newspapers Online will include content from both thetimes.co.uk and thesundaytimes.co.uk and will overseen by Keith Blackmore as online editorial director.A number of staff are thought to… Continue reading Times And Sunday Times Online To Merge
In light of US strikes on Afghanistan and the continued threat of terrorism across the States, Jack Myers has revised its US ad revenue forecasts for 2002 putting forward a best and worse case scenario. Even prior to the attacks on the US Myers forecast of -1.7% growth in total ad spending was optimistic. The… Continue reading Myers Reduces ‘Overly Optimistic’ 2002 US Ad Revenue Forecasts
As with virtually all media companies, the after-effects of the 11 September attacks on the US have been felt harshly at US newspaper and television group Gannett. The company estimates that between $15 and $20 million was lost following the attacks, as TV stations ran commercial-free and newspapers lost advertisers. Gannett saw total operating revenues… Continue reading Gannett Sees Swifter Ad Improvement As Attacks Hit Revenues
The headline rate of inflation fell by 0.4 of a percentage point to 1.7% during September, following the steep rise it saw in the previous month (see Inflation Rate In Unexpected High).Underlying inflation dropped back below the Government target rate of 2.5% during the month, down 0.3 of a percentage point compared to the previous… Continue reading Inflation Rate Subsides For September
Online content producers that believe users will pay for their content because of its intrinsic value are wrong, according to Making Content Pay, a new report by Forrester Research, released today. The research firm claims that the user’s experience of web-based content is complementary to other media, rather than as substitute to them. For this… Continue reading Users Will Not Pay For Most Online Content, Says Forrester
Analysts at ABN Amro have reappraised their outlook of VNU, the Anglo-Dutch publishing group, after its stock has fallen more than 40% in the last twelve months. The broker says that VNU has substantially altered its business mix over recent months, moving away from the volatile advertising-dependent activities such as consumer publishing and toward the… Continue reading VNU Builds Defences, Says ABN
In it’s 2000 Long Term Advertising Forecasts, The Advertising Association has predicted a rise of more than 40% in advertising expenditure over the next 12 years. The report covers expenditure trends to 2012 in nine media – television, national newspapers, regional newspapers, consumer magazines, business magazines, directories, outdoor, radio and cinema – and seven product… Continue reading AA forecasts 40% growth in ad expenditure
