Natmags has announced details of a revamp and marketing drive for Best, the title which has taken it into the women’s weekly market for the first time. This month’s issue will be supported by a regional radio advertising campaign, backed up with posters placed in around 30 Sainsbury’s supermarkets for a two week period in… Continue reading Natmags Unveils Best Marketing
JCDecaux and wireless marketing firm FlyTxt are launching an SMS poster advertising service, allowing advertisers to combine street furniture campaigns with wireless marketing technology.The PosterTxt initiative launches at the end of the year and will enable advertisers to use a range of wireless marketing tools including text messages, multi-media messages and wireless games, to create… Continue reading JCDecaux Launches SMS Ad Service
Amazon.co.uk was the top online advertiser for women during August. The online retailer gained exposure among 2,080,000 unique women internet users during the month and commanded 36.4% reach of the total UK at home internet audience. Capitalone.co.uk climbed from seventh position in July to fourth in August with visits from 1,925,000 women throughout the month.… Continue reading New Media Round-Up
Three of the new media industry’s key advertising bodies have today launched a joint set of voluntary guidelines to regulate the buying and selling of advertising online.The standards offer regulation for a number of online trading issues including data protection and transparency, billing payment and credit terms and the relationship between reporting and payment. IAB,… Continue reading Online Ad Bodies Launch New Web Guidelines
Jack Myers, chief economist at Jack Myers Reports, has today set out his predictions of the impact of technological developemnts in the television industry, claiming that interactive TV (iTV) is extremely important to the future of media and advertising. In this morning’s report, Myers says that investment and education in iTV technologies and capabilities is… Continue reading Interactive TV Is Vital To Advertisers’ Future, Says Myers
BSkyB has secured the sales contract for Emap’s portfolio of six digital music channels in a deal thought to be worth around £15m.From 1 January next year Sky will take responsibility for advertising sales for the Box, Smash Hits, Magic, Q, Kiss and Kerrang, all of which are extensions of Emap’s magazine and radio portfolio.The… Continue reading BSkyB Wins Emap Ad Sales Contract
In 1998, 96-sheet was as big as it got for most advertisers, with only 5 outsize outdoor sites in existence, according to Outdoor Connection, which by 1999 had grown to 41 and during 2000 doubled again. The medium’s continued growth to around 110 national banner opportunities currently available and a growing number of other, London-based… Continue reading Feature: Size Matters In Outdoor
Its hard to offend with a sofa, unless there are TV DIY make-over teams in the vicinity, but this feat was achieved by DFS when 65 viewers complained about its TV advertisement during August. The commercial quoted spoof statistics in answer to the question “What turns you on?”. Accompanying visuals for “46% of you get… Continue reading DFS Ad Complaints Rejected By ITC
SMG, which is reported to have offered all 1,700 of its staff the option of voluntary redundancy (see SMG Offers Voluntary Redundancies), has defended its approach, insisting that it is following “best practice.”A spokesman today drew attention to the fact that SMG warned last month that a review of finances would have to be put… Continue reading SMG Defends “Best Practice” Approach
Following months of negotiation, global media group WPP has now announced that it is seeking the consent of the Takeover Panel to invoke the material adverse change condition in relation to its offer for Tempus Group.In a statement issued this morning, WPP said that it “remains convinced of the strategic merits of combining WPP and… Continue reading WPP Seeks Escape From Tempus Deal
