Viacom Outdoor has launched its first advertising packages for the XTP moving advertising system on the London Underground. Advertisers are being offered incentives to be the first to take up opportunities during the live trial during March next year.The XTP system will launch in full during the summer of next year. The system projects digital… Continue reading Viacom Launches XTP Packages
Sky Sports is launching an interactive “play along” football competition offering Sky Digital subscribers cash prizes.The competition launches on 21 October to coincide with the live Premiership match between Leeds and Chelsea and allows viewers to make pre-match predictions via their remote handset. Each correct prediction scores points, which are submitted via the digibox at… Continue reading Sky Sports Launch Football Competition
AOL Time Warner has announced the completion of its acquisition of IPC Group, the parent company of IPC Media, from venture capitalist firm Cinven (see AOL Takes IPC Media For £1.15bn). The purchase price is £1.15 billion, including the cash in the company. The deal was announced in July, following months of speculation about possible… Continue reading AOL Time Warner Completes £1.15bn Acquisition Of IPC
Granada Enterprises’ managing director, Phil France, is to leave the company after more than a quarter of a century at the company. Rumours that his departure has been hastened by the arrival of Zenith Media’s Graham Duff to take over from current chief executive of Granada Enterprises Mick Desmond have been denied by France. Paul… Continue reading Appointments Brief
The ITC’s chairman, Sir Robin Biggam, has called on the Government to introduce interim legislation which would allow the creation of a single ITV, warning that the planned OFCOM legislation in 2003 would come too late to counteract the current economic difficulties faced by the commercial TV sector.“We are going through tough times and Government… Continue reading ITC Chief Calls For Interim Legislation
Tempus Group have, this morning, issued a response to WPP’s attempts to withdraw from their proposed offer for the group last week. Tempus said: “On the basis of the submission made by WPP, which Tempus has been permitted to see, the Board of Tempus is firmly of the view that there are no grounds for… Continue reading Tempus Says ‘No Grounds’ For WPP Withdrawal
ITV’s efforts to attain carriage for its flagship channel, ITV1, on digital satellite, were boosted today by the tabling of an Early Day Motion (EDM) by MP Chris Bryant, the Labour member for the Rhondda, which formed part of his campaign to get ITV1 carried on Sky Digital by Christmas.Bryant points out that in some… Continue reading MP Calls For End To Digital Deadlock
JCDecaux has launched a strategic client sales unit to offer creative advice to advertisers and emphasise the opportunities available in outdoor.The unit will work with clients to inform them of the developments in both large and small format advertising and will advise brands on how make the most of their marketing plans. The department will… Continue reading JCDecaux Launches Client Sales Unit
US e-commerce spend jumped by 54% in September to $4.7 billion, according to a report released yesterday by Nielsen//NetRatings and Harris Interactive. Just under 39 million people in the US bought something online last month, a new record according to the research companies’ Interactive eCommercePulse measurement system. However, spend was actually down 14.7% month on… Continue reading Number Of US Online Buyers Peaks In September
Global media giant AOL Time Warner defied the current advertising malaise by reporting a Q3 earnings increase of 20%. AOL Time Warner CEO Jerry Levin once again (see AOL Confident That Adspend Slowdown Has Arrested) cited diversity of interests as the reason why his company had managed such a healthy performance in such poor conditions.… Continue reading AOL Time Warner Reports Q3 Earnings Up 20% To $2.5 Billion
