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US online advertising is forecast to grow by 12% in 2002, to $5.3 billion, according to Myers Reports data compiled in August. Online joins local cable advertising as the only two media that are now expected to increase “in a year that is now shaping up to be even worse than 2001.” Jack Myers notes… Continue reading Online Companies Provide ‘Role Model’ In Difficult Economy, Says Myers

Terry Mansfield, managing director of the National Magazine Company, was awarded the PPA’s Marcus Morris award on Friday in recognition of his enthusiasm and knowledge of the magazine industry and his commitment to developing talent.Mansfield has headed Natmags since 1982 and was behind the development of magazines as brands. He has also seen the expansion… Continue reading PPA Honours Natmags Managing Director

Online shoppers will spend a record $9.9 billion in the US during the upcoming holiday season – a rise of 43% on the $6.9 billion spend of the previous year, according to forecasts from Nielsen//NetRatings. The research company says that shoppers will buy products in 13 ecommerce categories and that more than 106 million people… Continue reading US Online Shopping Looks Healthy For Christmas Period

MediaTel Interactive, the web-based project development arm of the MediaTel Group, has launched its new company website promoting the work of the recently expanded Interactive team.The new look site, www.mediatelinteractive.co.uk, carries corporate information and client portfolio details and features project management and consultancy information. It also houses details of web-related definitions and statistics to help… Continue reading MediaTel Interactive Launches New Site

Research by theYankee Group claims that 93% of US PC-owning households now have web access. According to its Technologically Advanced FamilyÂŽ (TAFÂŽ) Survey, the group also estimates that the top three uses for home PCs are: Online services/Internet access with 76% of the online population, Games/Entertainment with 58%, and Personal/Household Finance Management with 30%. The… Continue reading 93% Of US PC Homes Now Have Web Access, Says Yankee Group

News International is reviewing its marketing strategy for the Times after Rupert Murdoch admitted that earnings at the newspaper were below expectations.Murdoch told shareholders earlier in the month that the group’s UK newspaper business, which includes the Times, The Sun, and the News of the World, was suffering as a result of the advertising downturn… Continue reading Marketing Strategy Reviewed At The Times

Oftel has launched a review of the guidelines for conditional access services on digital TV platforms. Current arrangements for pricing, terms and conditions will be considered, as well as the issue of whether public service broadcasters should be charged at a different rates from commercial broadcasters. Oftel’s decision could have implications for both Sky Digital… Continue reading Oftel Launches Conditional Access Review

Members of the top socio-economic groups are finding newspapers increasingly relevant to their lives, according to the sixth wave of VIPer research.The latest figures show that 29% of respondents agreed with the statement “I deliberately make time to read a newspaper during the day”, compared to 22% in 1999’s first wave of research. Two groups… Continue reading Newspapers Retain VIPer Role

ITV’s three year £315m deal with the Football League is “under review,” according to a report in today’s Financial Times.The deal, signed last year (see ITV And ONdigital Secure Football League Rights), gives ITV exclusive pay and free TV rights to show live Nationwide League games for the for the next three seasons. ITV currently… Continue reading ITV To Review Football League Deal?

In its Q3 results, Vivendi Universal, revealed an upbeat outlook despite the gloomy ad climate which currently prevails. The company, Europe’s largest media group, has beaten Q3 forecasts and is on track to meet full year expectations. Q3 fell in line with the market; organic earnings before interest, tax, depreciation and ammortisation (EBITDA) grew by… Continue reading Vivendi On Track To Meet 2001 Earnings Targets