As Nigella and Jamie have elbowed Delia out of the TV kitchen, it seems that we’ve become a nation of foodies. Or at any rate, a nation who like to read about and look at pictures of lemongrass and polenta, even if we’re still eating Pot Noodles. The supermarkets, where those of us unable to… Continue reading Feature: Feeding The Foodie Habit
Reuters, which announced a further 500 job cuts form its global workforce yesterday saw shares fall 7.08% to finish at £6.04, a loss of 46p on the previous day.Pearson, which is today expected to release a downbeat trading statment highlighting a deterioration in ad revenue acosss its newspaper and TV interests, saw stock drop 2.21%… Continue reading Sharewatch
Pearson has warned investors that profits at FT group could fall by as much as 40% for the full year as ad revenues are hit across the group. In a statement this morning the group said that advertising cancellations coupled with a decline in new business generated meant that profits across the group would suffer.Advertising… Continue reading Pearson Warns That FT Profits May Fall
Carlton Screen Advertising (CSA) is restructuring its sales team to cope with the continuing demand for cinema advertising.Following the departure of Sally Barker, Gemma Atkinson has been promoted to sales controller overseeing all agency and client sales as well as the cinema poster team, which was set up last year in response to growing calls… Continue reading CSA Boosts Sales Team
According to the latest Bellwether Report from the IPA, companies reducing their advertising budgets for 2002 will be outnumbered almost two to one by those increasing their spending. The current downturn will be brief, according to those surveyed and 2002 will see the return of advertiser confidence. Of those questioned, 42% of companies setting new… Continue reading Q3 Bellwether Report Suggests Downturn Will Be ‘Brief’
According to the latest Bellwether Report from the IPA, companies reducing their advertising budgets for 2002 will be outnumbered almost two to one by those increasing their spending. The current downturn will be brief, according to those surveyed and 2002 will see the return of advertiser confidence. Of those questioned, 42% of companies setting new… Continue reading Q3 Bellwether Report Suggests Downturn Will Be ‘Brief’
In light of US strikes on Afghanistan and the continued threat of terrorism across the States, Jack Myers has revised its US ad revenue forecasts for 2002 putting forward a best and worse case scenario. Even prior to the attacks on the US Myers forecast of -1.7% growth in total ad spending was optimistic. The… Continue reading Myers Reduces ‘Overly Optimistic’ 2002 US Ad Revenue Forecasts
As with virtually all media companies, the after-effects of the 11 September attacks on the US have been felt harshly at US newspaper and television group Gannett. The company estimates that between $15 and $20 million was lost following the attacks, as TV stations ran commercial-free and newspapers lost advertisers. Gannett saw total operating revenues… Continue reading Gannett Sees Swifter Ad Improvement As Attacks Hit Revenues
Online content producers that believe users will pay for their content because of its intrinsic value are wrong, according to Making Content Pay, a new report by Forrester Research, released today. The research firm claims that the user’s experience of web-based content is complementary to other media, rather than as substitute to them. For this… Continue reading Users Will Not Pay For Most Online Content, Says Forrester
Analysts at ABN Amro have reappraised their outlook of VNU, the Anglo-Dutch publishing group, after its stock has fallen more than 40% in the last twelve months. The broker says that VNU has substantially altered its business mix over recent months, moving away from the volatile advertising-dependent activities such as consumer publishing and toward the… Continue reading VNU Builds Defences, Says ABN
