In the past it has been provocative stuff like Sophie Dahl’s nude Opium adverts which attracted the most newspaper coverage, but in this quarter’s Ads That Make News survey it was the more staid names of BT, Tesco and even the Church of England that proved to win most headlines.Nick Fitzherbert, director of Propeller, which conducts the survey,… Continue reading Tesco Tops Ad Controversy League
The ITC has reappointed Vanni Treves as chairman of Channel 4 until the end of 2003. Treves has held the position, which is part-time, since 1998 and the decision to continue his contract has been approved as required by the Secretary of State for Culture, Media and Sport.ITC chairman, Sir Robin Biggam welcomed the decision,… Continue reading Treves Retained As Channel 4 Chair
Digital subscriber line (DSL) penetration in Europe will overtake the US within five years, according to DSL Future Prospects in Europe, a new report from telecoms consultancy and publishing group BWCS. The provision of DSL services is at last beginning to emerge as a viable business, claims the report, released this month. “If the European… Continue reading European DSL Market To Overtake US By 2006
RevenueYear on year analysis shows that TV revenue fell across the board during September, as the terrorist attacks on the US cast a shadow of gloom over the industry, which was already in the midst of an advertising downturn.Total terrestrial TV revenue fell 16.9% year on year. ITV was the worst hit with revenue dropping… Continue reading TV Market Round-Up – August 2001
New research suggests that the use of SMS text messaging could be as high as 90% among 20-25 year olds. This figure comes from quantiative research carried out by Target NMI’s Sub-Urban plus project, which uses a bespoke interactive online panel of 5,000 people who express an active interest in music, film, fashion, home entertainment… Continue reading Survey Uncovers Youth Culture
TiVo has signed a licensing deal with Sony allowing the company to incorporate TiVo’s personal video recording (PVR) technology into electronic consumer products.The deal is the first stage in TiVo’s strategy to licence its technology to consumer electronics companies worldwide and represents a significant step for TiVo in creating a broader market for its service.TiVo… Continue reading TiVo Secures Licensing Deal With Sony
The ASA has upheld a complaint against NTL after rival telecommunications company, BT, objected to a magazine advert that stated: “Smile. Talk is cheaper with NTL.”BT claimed that the ad was “misleading” as it implied that all of NTL’s customers would save money on all of their calls, which it “argued” was not the case.NTL… Continue reading ASA Says Talk Is Cheap But Not With NTL
According to the latest eCommercePulse survey from Nielsen//NetRatings, online buying will rise by over 40% this Christmas reaching $9.9 billion compared to $6.9 billion last year. The report forecasts that in excess of 106 million people will shop online in December 2001, 27% more than the 85 million who bought online in 2000. “The number… Continue reading Online Spending This Christmas Will Net $10 Billion
In a statement this morning WPP announced that it had extended the deadline on its Tempus offer until midnight on 29 October whilst discussions with the Takeover Panel continue. WPP has sought to invoke the ‘material adverse change’ clause in its initial offer following the terrorist attacks on the US which, it claims, seriously damaged… Continue reading WPP Extends Tempus Offer Pending Takeover Panel Decision
In its Technologically Advanced Family Survey, completed recently, the Yankee Group discovered that one of the key benefits of broadband as cited by respondents was the ability to keep the household phone free whilst family members surfed the net. Reasons For Subscribing To Broadband At Home Primary reason Secondary reason Frees up household phone… Continue reading Broadband Means More Than Just Speed, Says Yankee Group
