The Advertising Standards Authority (ASA) has upheld complaints against magazine adverts for Accurist jewellery and The Ministry of Sound.The authority received complaints that an ad for Accurist jewellery, which appeared in Marie Claire was irresponsible.The ad showed part of an article, apparently torn from a magazine, about a child beauty pageant contestant. It featured two… Continue reading ASA Rules Against Magazine Ads
Uncertainty over WPP’s bid for Tempus continued yesterday, despite WPP declaring a 90% shareholder acceptance level for its offer for the media buying group (see WPP Goes Ahead With Tempus Bid).Shares in Tempus rose 12% yesterday to finish at £4.90, an increase of 52˝p on the previous day, while shares in WPP fell 2.69% to… Continue reading Sharewatch
Nickelodeon is to launch an integrated marketing campaign worth £1m to promote the launch of its autumn schedule.The campaign will run across TV, bus-sides, press and the internet, with SMS and email messages going out to Nickelodeon’s database of 10,000.Head of marketing at Nickelodeon, Gill Seaton, said: “This is the first time that we have… Continue reading Nickelodeon Launches £1m Campaign
UK public relations and advertising group, Chime Communications, has today announced the acquisition of MMK Markt – & Medien-Kommunikation GmbH (MMK), a consumer and corporate public relations business based in Hamburg. Chime is to pay an initial consideration of DM5.6 million (£1.8 million) for the business. DM1.7 million of the initial payment will be made… Continue reading Chime Acquires German PR Firm
Chrysalis Radio has promoted its head of creative services for radio brands Heart and Galaxy, Neil Fairburn, to creative services director, following what it describes as a “year of exceptional growth in creative revenue.”Don Thomson, commercial director of Chrysalis Radio, said, “This promotion recognises Neil’s exceptional performance across our radio brands.” before going on to… Continue reading Chrysalis Promotes Creative Services Head
The two largest web advertising server companies – Doubleclick and Real Media – are in discussions that could lead to a merger, according to a report on internet.com today. The article claims that Doubleclick, the larger of the two companies, is looking to acquire Real Media’s OpenAdStream technology from parent company PubliGroupe. Switzerland-based PubliGroupe recently… Continue reading Doubleclick/Real Media Merger Talks Reported
Jazz FM moved into the black for the first time yesterday, when it reported full-year profits of £134,000, up from last year’s loss of £489,000. However, the group warned that due to the recent attacks on the US and prevailing uncertain market conditions, the outlook for the coming year is very difficult to forecast.Turnover at… Continue reading Jazz In Profit For First Time
Two new names have just arrived on the teen ‘zine scene, but anyone with fond memories of Jackie and My Guy should forget about photo stories. The younger sisters of successful glossies, Elle Girl and CosmoGirl are streetwise,celebrity-savvy bibles of consumer culture.The new kids enter a sector that is looking less than full of youthful… Continue reading Feature: Pleasing The Teens
The tragic events of 11 September in the US may not have the long-term negative effects on the media and advertising industries that many had first suspected. According to Jack Myers Report today, the cost-cutting measures which many companies have set in place in recent weeks may have been necessary even before the terrorist attacks.… Continue reading Myers Upgrades Longterm Advertising Forecasts
The Independent Television Commission (ITC) has published a second consultation paper on cross-promotion to clarify the points raised by its initial paper on the issue, published in May (see ITC Publishes Consultation Paper On Cross-Promotion).The aim of the initial paper was to seek comments on all aspects of a possible new cross-promotion policy, which hopes… Continue reading ITC Publishes Second Cross-Promotion Paper
