Granada’s This Morning is launching an interactive TV element which will be sponsored by Learndirect.The new interactive area, which launches on ITV Digital this week, will carry the Leandirect logo and will offer This Morning‘s viewers information on Learndirect courses.ITV Digital subscribers will be able to interact with various day to day aspects of the… Continue reading Granada’s This Morning Goes Interactive
News International is merging the online presence of the Times and the Sunday Times as part of a move towards a premium paid-for service.The new subscription-based website, called Times Newspapers Online will include content from both thetimes.co.uk and thesundaytimes.co.uk and will overseen by Keith Blackmore as online editorial director.A number of staff are thought to… Continue reading Times And Sunday Times Online To Merge
The headline rate of inflation fell by 0.4 of a percentage point to 1.7% during September, following the steep rise it saw in the previous month (see Inflation Rate In Unexpected High).Underlying inflation dropped back below the Government target rate of 2.5% during the month, down 0.3 of a percentage point compared to the previous… Continue reading Inflation Rate Subsides For September
According to the latest Bellwether Report from the IPA, companies reducing their advertising budgets for 2002 will be outnumbered almost two to one by those increasing their spending. The current downturn will be brief, according to those surveyed and 2002 will see the return of advertiser confidence. Of those questioned, 42% of companies setting new… Continue reading Q3 Bellwether Report Suggests Downturn Will Be ‘Brief’
According to the latest Bellwether Report from the IPA, companies reducing their advertising budgets for 2002 will be outnumbered almost two to one by those increasing their spending. The current downturn will be brief, according to those surveyed and 2002 will see the return of advertiser confidence. Of those questioned, 42% of companies setting new… Continue reading Q3 Bellwether Report Suggests Downturn Will Be ‘Brief’
According to the latest Bellwether Report from the IPA, companies reducing their advertising budgets for 2002 will be outnumbered almost two to one by those increasing their spending. The current downturn will be brief, according to those surveyed and 2002 will see the return of advertiser confidence. Of those questioned, 42% of companies setting new… Continue reading Q3 Bellwether Report Suggests Downturn Will Be ‘Brief’
Virgin Radio is to run its first DAB visual text advertising campaign, it was announced today. A campaign supporting the National Geographic Channel’s Sunday evening quiz show National Geo Genius will run for ten weeks, scrolling across the programming messages screen instead of the usual Virgin Radio programming message.Lee Roberts, commercial development director at SMG… Continue reading Virgin Premieres DAB Text Ads
Week on week analysis of the media market reveals a strong week for media companies with only Tempus and The Wireless Group experiencing losses. The former, whose deal with WPP remains uncertain (see WPP Seeks Escape From Tempus Deal), saw shares drop 5.03% to finish at £4.72˝p, a loss of 25p on the previous week.… Continue reading Sharewatch
US retail sales dropped sharply last month, adding to fears that the economy there may be slipping into a full recession. According to figures from the Department of Commerce (DOC), retail sales were down by 2.4% month on month in September, much worse than had been expected. The DOC altered the way it calculates seasonal… Continue reading Full Recession Looms As US Retail Sales Fall 2.4% In September
Labour peer Lord Waheed Alli has been named in today’s press as another potential candidate to take over as chief executive of Channel 4 following the departure of Michael Jackson.Alli was one of the co-founders of Planet 24, which created former Channel 4 success story Big Breakfast. Channel 4 today refused to confirm rumours about… Continue reading Alli Tipped For Channel 4 Chief
