Channel 4 is attempting to attract older viewers by launching an SMS marketing campaign to promote its factual programmes.From today text message alerts will be sent reminding viewers to watch a series of documentary programmes showing on Channel 4 throughout the autumn. Viewers will be invited to sign up to the service by replying to… Continue reading Channel 4 Launches SMS Campaign
Week on week analysis reveals that ITV partners Carlton and Granada were the best performers in last week’s media market.Carlton saw shares rise 21.13% to finish at £1.60˝, an increase of 28p on the previous week, while Granada saw stock climb 22.58% to close at £1.14, up 21p on the week before.At the other end… Continue reading Sharewatch
The percentage of UK households that connect to the internet via a broadband system is currently lower than a many other European countries, notably the Nordic nations, according to data from NetValue. The research shows that Sweden and Denmark are leading the way for broadband Europe, with 13.8% and 13.2% of households connected respectively. The… Continue reading UK Lags Behind Nordic Countries In Broadband Internet Access
Dutch based media and information group VNU issued a warning on Friday that full year earnings will fall significantly below expectations.Full year earnings before goodwill amortization and extraordinary items are expected to decline by 0% to 5% when compared to 2000. VNU has significant business interests in the US, where the economic downturn hit first… Continue reading VNU Warns On Profits
Despite the hunger for printed news by the UK public in recent weeks, newspapers have lost out considerably on ad revenue during this period, exacerbating losses in an already troubled market. Billetts Consultancy reports significant losses for the UK national dailies for the period 12-27th September as the need for extra editorial space, coupled with… Continue reading Newspaper Advertising Suffers Following Attacks
The ITC has rejected complaints about an episode of Channel 4’s spoof documentary series Brass Eye after viewers objected to a sketch that dealt with child abuse.The programme, a repeat of a show first broadcast in 1997, featured a sketch in which Brass Eye creator Chris Morris, interviewed a young girl about child abuse. Six… Continue reading ITC Rejects Brass Eye Complaints
The Yankee Group forecasts a prosperous future for m-commerce but warns the industry that wider content and services are required to maximise the commercial potential of the medium. In its report Mobile Commerce in Europe: Premium Content Remains the Priority, the group forecasts that revenues generated by m-commerce could reach $50 billion in Europe alone… Continue reading European M-Commerce Will Be Worth $50 Billion By 2006, Says Yankee Group
Another interest rate cut from the Bank of England yesterday helped push the FTSE 100 index back up above 5,000 for the first time since 11 September and led to an encouraging day for media companies.ITV partners Carlton and Granada were the best performers in yesterday’s media market. Carlton saw shares rise 13.18% to finish… Continue reading Sharewatch
United Business Media (UBM) is to close its cable and satellite youth channel, Rapture TV, after failing to attract viewers in the crowded digital TV market.The channel is in a “winding down position” and is expected to close at the end of the month with the loss of 30 to 40 staff.A spokesperson for the… Continue reading United Business Media To Close Rapture TV
JCDecaux has launched a UK website which brings together all the information on the outdoor company’s UK portfolio online for the first time.David McEvoy, marketing director, marketing director for JCDecaux, said: “This is very much the initial phase of [our] online presence. We plan to extend it throughout 2002, and our eventual intention is to… Continue reading JCDecaux Launches UK Website
