New research into advertising using email, the internet and SMS has revealed a fine line between effectiveness and irritation. Certain types of internet advertising were identified as more irritating than others, promotional emails were found to be fairly acceptable, especially if the user had register with the source, but SMS ads are not a popular… Continue reading Research Reveals Attitudes To Online Ads
Capital Radio has announced a shift in its investment plans which will see a drop in funds for interactive ventures and an increase in money going to digital radio. Expected spend on digital radio is set to increase by a third, from the £3.0 million spent in 2001 to £4.0 million in the new financial… Continue reading Capital Shifts Invesment From Online To Digital
Almost 40% of British adults now have home internet access and six service providers each control more than 5% of this total subscriber base, according to data from Forrester Research released today. The research company says that the penetration of home Net access has risen from 32% of adults to 40% in only the last… Continue reading Britain’s Home Internet Access Reaches 40% Of Adults
Revenue Terrestrial: Recent analyst forecasts suggest that in the coming months ITV revenues will not deteriorate further to any great degree, but nor will it improve sufficiently to pick up the full-year average. Despite this, the run up to Christmas is expected to be poor for ITV. Analysts at ABN AMRO are sticking by their… Continue reading Insight Sector Report: TELEVISION – 21.11.01
US business to business (B2B) advertising revenues declined by 23.6%, according to figures from the Business Information Network (BIN), quoted by analysts at ABN Amro yesterday. The data shows that advertising volumes fell by 21.7%. The technology and telecommunications sectors continue to suffer the most substantial declines, with Computers down by 18.9%; software down 23.9%… Continue reading US B2B Ad Revenues Fall By 24% In August
Online adspend in the US fell by 17.1% year on year during the first three quarters of 2001, according to the latest figures from CMRi, the internet division of CMR. “As many look to the holiday season to alleviate the slowdown in online activity, we may see a bright spot in spending post-holiday, especially as… Continue reading US Online Adspend Falls 17% In First Three Quarters
In 2000, online retail failed to make any kind of impression in Italy, Austria or Spain, with online sales reaching just to $560 million in Italy and $240 million and $120 million in Austria and Spain respectively, according to Datamonitor. By 2005, the Italian market will have outstripped the Austrian and Spain markets, says the… Continue reading Online Retail To 2005 Set To Boom In Italy
Forrester Research have revealed that results of the latest Forrester Online Retail Index. According to figures for October, total spending online in the US decreased from $4.0 billion in September to $3.6 billion in October. The number of households shopping online decreased to 13.7 million in October, from 15.2 million in September and consumers spent… Continue reading US Online Spending Falls In October
Smartlogik was the best performer in yesterday’s media market, in which only seven companies saw stocks fall. Shares in the computer and software company jumped 27.27% to close at 3˝p, an increase of žp on the previous day.Carlton and Granada saw shares rise yesterday following speculation that ITV had signed a deal to have its… Continue reading Sharewatch
The movie version of publishing sensation Harry Potter and the Philosopher’s Stone looks set to fulfill high expectations at the box office and online. In the three days following its simultaneous UK/US launch on Friday 16 November, the film is reported to have taken £16m at UK box offices and £68m at US box offices,… Continue reading Potter Performs Online And Box Office Magic
