TiVo is launching a £3m marketing campaign to drive sales of its personal video recorder (PVR), which will be sold at a reduced price in the run up to Christmas.The campaign aims to raise awareness of the lifestyle benefits of the TiVo PVR system and will include print, cinema and online advertising. Ads appeared in… Continue reading TiVo Launches £3m Ad Campaign
Next year’s world cup will help boost revenues from mobile gaming, said Jupiter Media Metrix last week, helping cash flow amongst the telecoms companies who spent big on 3G licences this year and who have yet to see any return on their investment. The dismal take up of WAP (see Forecasts) has left many companies… Continue reading World Cup Will Kick Off Mobile Internet Growth, Says Jupiter
Continued weaknesses in the advertising market have led ABN Amro to downgrade its 2001 and 2002 earnings per share forecasts for VNU by 4% and 10% respectively. The broker says that visibility for the business information group remains low as advertising in the business magazines sector is still weak. VNU’s US magazine division saw revenues… Continue reading ABN Amro Downgrades VNU Forecasts But Is Positive On Long-Term Future
Optimedia UKÂ’s Revenue and Inflation Estimates, published in March 2000, include estimated revenue growth rates for all the major media as far as 2003. As in last year’s edition, Optimedia is the least optimistic about Commercial Radio’s immediate future. Last year’s forecast for 2000 has been upgraded from 6.0% to 9.9%, however the forecast for… Continue reading Optimedia Forecasts
Zenith Media have upgraded their forecast growth figures for Commercial Radio – revenue is predicted to grow at 14.4% in 2000 and 15.0% in 2001. This is well ahead of estimated growth rates in total advertising revenue at 7.5% and 4.7% for 2000 and 2001, respectively. However, Zenith suggests that Commercial Radio’s market-beating growth rates… Continue reading Zenith Commercial Radio Forecast Upgrade
Future Reveals LossesShares in Future Network remained suspended this afternoon as the group released its delayed interim results. In a statement this afternoon, Future said that shares had been suspended “in order to prevent a false market developing ahead of a significant refinancing announcement”. Details of the refinancing deal are expected ‘shortly’ and shares will… Continue reading Future Reveals Losses
Shares in Future Network remained suspended this afternoon as the group released its delayed interim results. In a statement this afternoon, Future said that shares had been suspended “in order to prevent a false market developing ahead of a significant refinancing announcement”. Details of the refinancing deal are expected ‘shortly’ and shares will remain suspended… Continue reading Future Shares Remain Suspended As Losses Are Revealed
Troubled publisher Future Network has this morning suspended its shares pending a further announcement from the company later today. Shares in Future have dropped dramatically over recent months after reaching highs of 900p during the tech boom last year (see Future Network ‘Pushed Off Course In Bruising Year’). Yesterday Future Shares closed at 24½p. Last… Continue reading Future Suspends Shares Pending Further Announcement
After Capital and GWR released trading statements yesterday confirming the downturn affecting radio advertising revenue (see Media Market Round-Up), shares in Capital rose 2.51% to finish at £5.10, an increase of 12˝p on the previous day. GWR fared less well, however, with stock falling 3.77% to close at £1.66, down 6˝p on the day before.Shares… Continue reading Sharewatch
Natmags is cutting the price of Company magazine to £1.50 in an attempt to boost sales in an increasingly competitive market.From November, the magazine which currently sells at £2.60, will cost the same as Condé Nast’s Glamour, which launched with great success in March (see Handbag-Sized Glamour Proves Big Success).Company’s deputy managing director, Duncan Edwards,… Continue reading Natmags Cuts Company’s Cover Price
