More Industry News articles

Wireless technologies ‘have the power to reshape whole industries and create a future that is altogether different from today’s mobile commerce (m-commerce) world’, according to a new report from the Accenture Institute for Strategic Change. The researchers of the Future of Wireless: Different Than You Think, Bolder Than You Imagine report, which was released last… Continue reading Wireless Technologies To Have Dramatic Impact, Says Accenture

IPC is launching a major research project designed to measure consumer perceptions of its flagship brands.The IPC Brand Equity Monitor has been commissioned through NOP Media to provide ongoing research into the way consumers view magazines published by IPC and its competitors. The research will be used to develop marketing strategies across IPC’s portfolio of… Continue reading IPC Launches Major Research Project

The London stock market closed virtually unchanged yesterday leading to an encouraging day for media companies.WPP, which declared a 90% shareholder acceptance level for its offer for media buying group Tempus last week (see WPP Goes Ahead With Tempus Bid), was the best performer in yesterday’s media market. Shares rose 7.38% to finish at £5.24,… Continue reading Sharewatch

BBC Worldwide has had to re-submit its January to June ABC certificate for Top Gear magazine after wrongly classifying 14,000 bulk copies as newsstand sales.In its original ABC certificate Top Gear reported 13,833 copies as issue-specific bulk copies, meaning that they counted as actual sales. In fact the copies were part of a sampling arrangement… Continue reading BBC Worldwide Corrects ABC Error

NTL, which last month unveiled a new branding campaign (see NTL Embarks On New Brand Campaign), has launched a high speed broadband internet service priced at the same level as the existing dial-up services available on the market. The company says that the 128 kbps service is now available to 4.7 million homes in the… Continue reading NTL Launches Mass Market Broadband

Despite the hunger for printed news by the UK public in recent weeks, newspapers have lost out considerably on ad revenue during this period, exacerbating losses in an already troubled market. Billetts Consultancy reports significant losses for the UK national dailies for the period 12-27th September as the need for extra editorial space, coupled with… Continue reading Newspaper Advertising Suffers Following Attacks

Channel 4 is attempting to attract older viewers by launching an SMS marketing campaign to promote its factual programmes.From today text message alerts will be sent reminding viewers to watch a series of documentary programmes showing on Channel 4 throughout the autumn. Viewers will be invited to sign up to the service by replying to… Continue reading Channel 4 Launches SMS Campaign

The Yankee Group forecasts a prosperous future for m-commerce but warns the industry that wider content and services are required to maximise the commercial potential of the medium. In its report Mobile Commerce in Europe: Premium Content Remains the Priority, the group forecasts that revenues generated by m-commerce could reach $50 billion in Europe alone… Continue reading European M-Commerce Will Be Worth $50 Billion By 2006, Says Yankee Group

Week on week analysis reveals that ITV partners Carlton and Granada were the best performers in last week’s media market.Carlton saw shares rise 21.13% to finish at £1.60˝, an increase of 28p on the previous week, while Granada saw stock climb 22.58% to close at £1.14, up 21p on the week before.At the other end… Continue reading Sharewatch

Dutch based media and information group VNU issued a warning on Friday that full year earnings will fall significantly below expectations.Full year earnings before goodwill amortization and extraordinary items are expected to decline by 0% to 5% when compared to 2000. VNU has significant business interests in the US, where the economic downturn hit first… Continue reading VNU Warns On Profits