The Advertising Standards Authority (ASA) has upheld complaints against magazine adverts for Accurist jewellery and The Ministry of Sound.The authority received complaints that an ad for Accurist jewellery, which appeared in Marie Claire was irresponsible.The ad showed part of an article, apparently torn from a magazine, about a child beauty pageant contestant. It featured two… Continue reading ASA Rules Against Magazine Ads
The tragic events of 11 September in the US may not have the long-term negative effects on the media and advertising industries that many had first suspected. According to Jack Myers Report today, the cost-cutting measures which many companies have set in place in recent weeks may have been necessary even before the terrorist attacks.… Continue reading Myers Upgrades Longterm Advertising Forecasts
Uncertainty over WPP’s bid for Tempus continued yesterday, despite WPP declaring a 90% shareholder acceptance level for its offer for the media buying group (see WPP Goes Ahead With Tempus Bid).Shares in Tempus rose 12% yesterday to finish at £4.90, an increase of 52˝p on the previous day, while shares in WPP fell 2.69% to… Continue reading Sharewatch
The latest online ad revenue report from the IAB/Merrill Lynch reveals the extent to which the global ad slowdown has impacted on the US online advertising market. When the UK figures are released later this month it is feared that similar declines in revenue will be revealed. Revenue generated by internet advertising in the US… Continue reading IAB Figures Reflect Impact Of Global Slowdown On Online Spending
Nickelodeon is to launch an integrated marketing campaign worth £1m to promote the launch of its autumn schedule.The campaign will run across TV, bus-sides, press and the internet, with SMS and email messages going out to Nickelodeon’s database of 10,000.Head of marketing at Nickelodeon, Gill Seaton, said: “This is the first time that we have… Continue reading Nickelodeon Launches £1m Campaign
The two largest web advertising server companies – Doubleclick and Real Media – are in discussions that could lead to a merger, according to a report on internet.com today. The article claims that Doubleclick, the larger of the two companies, is looking to acquire Real Media’s OpenAdStream technology from parent company PubliGroupe. Switzerland-based PubliGroupe recently… Continue reading Insight Analysis: Consolidation May Help Web Ad Firms Ride Out Tough Times
Chrysalis Radio has promoted its head of creative services for radio brands Heart and Galaxy, Neil Fairburn, to creative services director, following what it describes as a “year of exceptional growth in creative revenue.”Don Thomson, commercial director of Chrysalis Radio, said, “This promotion recognises Neil’s exceptional performance across our radio brands.” before going on to… Continue reading Chrysalis Promotes Creative Services Head
The Interactive Advertising Bureau (IAB) has today launched a set of voluntary guidelines to encourage creative agencies, advertisers and media owners to use interactive online adverts.The “Rich Media Guidelines” are a set of standards covering the use of interactive media and are intended to make it easier for publishers and marketers to use rich media… Continue reading IAB Launches Interactive Web Ad Guidelines
Patricia Hodgson, chief executive of the ITC, has set out what she feels should be the three key priorities for a “lean and mean” new communications regulatory framework.In a keynote speech at last week’s European Media Forum seminar, Hodgson said that the priorities for regulation should be investment friendly regulation, competition and a new settlement… Continue reading ITC Chief Outlines Regulation Priorities
Havas Advertising, the French network which recently dropped out of the bidding for Tempus (see Havas Will Not Renew Tempus Offer), this morning released results which fell below expectations. The company also issued a profits warning on its full year results saying that its operating profit margin was likely to fall to between 10 and… Continue reading Havas Reveals Disappointing Interim Results And Warns On Full Year Profits
