More Industry News articles

All photos copyright: Barry Dorrans, Virtue Broadcasting

Online media data and intelligence. Its the new rock’n’roll. Or so a few brave and in some cases heavily sequinned members of the MediaTel gang along with some Virtue TV-ers tried to convince an audience of advertising types at the NABS Battle of the Bands at the Hippodrome Leicester Square last night.And so it was that… Continue reading MediaTel Band Goes Into Battle

The online advertising market is in “full retreat” following the events of 11 September, according to the latest figures from online advertising monitor, Lemonad. Soon after the attacks in the US large traditional advertisers started pulling campaigns from press and broadcast slots. Almost a month on, data from Lemonad reveals that the online ad industry… Continue reading US Attacks Hit UK Online Ad Sales

The online advertising market is in “full retreat” following the events of 11 September, according to the latest figures from online advertising monitor, Lemonad.Soon after the attacks in the US large traditional advertisers started pulling campaigns from press and broadcast slots (see ‘Deteriorating Prospects’ For Media Sector). Almost a month on, data from Lemonad reveals… Continue reading US Attacks Hit UK Online Ad Sales

IPC Connect’s Your Life is repositioning as a glossy just six months after its entrance into the woman’s weeklies market and is launching a £1.5m national marketing campaign to promote its new look.The decision to restyle the magazine as an “upmarket glossy” has prompted speculation that the title is not reaching its targets. The marketing… Continue reading IPC’s Your Life Goes Glossy

Dutch based media and information group VNU this morning issued a waring that full year earnings will fall significantly below expectations. Full year earnings before goodwill amortization and extraordinary items are expected to decline by 0% to 5% when compared to 2000. VNU has significant business interests in the US, where the economic downturn hit… Continue reading VNU Warns On Full Year Earnings

Tamara Ingram, the high-profile head of Saatchi & Saatchi’s London office has unexpectedly quit to take up a new role at rival agency McCann Erickson.Ingram announced her resignation yesterday afternoon and is due become chairman and chief executive of McCann Erickson London on 1 January.Saatchi & Saatchi: 020 7636 5060 www.saatchi.comSubscribers can access ten years… Continue reading Ingram Quits Saatchi & Saatchi

The Incorporated Society of British Advertisers (ISBA) has called on ITV to protect its programming budget as ITV’s shareholders face increasing pressure caused by the advertising downturn and the rising costs of ITVDigital.ISBA’s director of media and advertising, Bob Wootton, urged ITV not to cut to its £747m programming budget despite the pressures that ITV… Continue reading ISBA Urges ITV To Protect Programming

Casino-on-net.com jumped from fifth place in July to become the top online advertiser for men during August. The gambling site achieved exposure among 3,518,000 male at home internet users throughout the month and commanded 41.5% reach of total UK internet universe. Amazon.co.uk fell two places to occupy fourth position with visits from 3,276,000 male users… Continue reading New Media Round-Up

Consumers in the US and Europe believe that advertising has increased significantly in during the last five years, and almost half try to avoid TV advertising. The latest CIA Sensor survey results represent the consumers’ evaluation of the amount of advertising, rather than an objective measure, but nevertheless demonstrates the danger of advertising being perceived… Continue reading CIA Discovers High TV Ad Avoidance