The Independent will be celebrating St Patrick’s day by giving a way a cover-mounted CD of Irish music. 100,000 CD’s are being distributed in the Capital; they will appear on the front of copies of Saturday’s Eye and are being sponsored by Guiness.The Independent: 0171 345 2000
In the UK, the Advertising Association has produced a position paper for the Department of National Heritage on the “protection of minors and human dignity in audio visual and information services.” The paper stresses the importance of treating commercial communication issues within the context of DGXV’s Green Paper, and castigates the European Consumers’ Union (BEUC)… Continue reading UK: Protection Of Minors
A cut-price Manchester Evening News has added around 50,000 sales each week, the newspaper is claiming.Since the end of last year the newspaper has been slashing the price of its Friday edition from 30p to 10p and it is rumoured that the cut will be extended to another day of the week.Although the paper has… Continue reading Manchester Evening News Claims Sales Success
The scheduled discussion in the European Commission of a new draft directive on pluralism and concentration of the media has been postponed. The commissioners may return to the subject soon, but the prospect of Commissioner Mario Monti – responsible for the Single Market – obtaining a majority for his views now seems unlikely.As it currently… Continue reading EU: Draft Directive Hits Problems
Redwood Publishing is to produce a home interest magazine for Sainsbury’s Homebase. The title is aimed at upmarket homeowners with families and will focus on home and garden content.750,000 issues of Homebase Living are being produced, they will be distributed free to Homebase cardholders and on sale in the stores for £1.00. The title will… Continue reading Sainsbury’s Hopes To Repeat Its Magazine Success With New
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If velocity deep-section rims, naked carbon and specialised prolongs are your thing then IPC’s new magazine, Mountain Bike Reader, should be the read for you.Aimed at 18-35 year old men who are active mountain bikers the magazine tries hard to raise the level of editorial to an interesting level but at the end of the… Continue reading First Issue Review – Mountain Bike Rider
Good Health is the name of a monthly magazine to appear in the shops for the first time this September. It is aiming primarily at women and their families and aims to provide the recipe for a healthy lifestyle. Editorials will be written by health experts and professional practitioners.Jack Hay, the publisher commented: “Unlike other… Continue reading Good Health To You
In Turkey, a bill currently going through parliament could endanger the future of the advertising industry, according to local industry experts. The proposed legislation was introduced by the Welfare Party, a fundamentalist Islamic political organisation that has a majority in parliament with its coalition partner, the True Path Party. The proposals would mean that companies… Continue reading TUR: Legislation Threatens Advertising
Mode, a fashion magazine for women of all sizes, launches in the UK next week, just two weeks after its sister publication of the same name went on sale in the States.It is reported that the title will be glossy bi-monthly and will only use models of a ‘realistic’ size. It is aiming at professional… Continue reading All The Mode
