Delegates at the MRG Conference were presented with a “Hot Off the Press” insight into some innovative media research.Fran Cassidy, marketing director at Carlton TV and her colleague Catherine Davie, head of marketing research, told how Carlton have adapted the “Needs States” theory to television viewing to cleverly schedule programmes to suit viewer’s moods during… Continue reading “Hot Off The Press” Research – MRG Conference Special
Report
David Brennan, vice president of research at Flextech, spoke about digital TV and said that there was a general feeling of “so what?” among the public and the industry. Despite this, together with a general fear of new technology, he predicted that there would be a take-up of 5 million households by 2003.Brennan also predicted… Continue reading MRG Conference Report – Second Day
A new control authority has been born: the Broadcasting Standards Commission will replace the Broadcasting Standards Council and the Broadcasting Complaints Commission, and will encompass both those bodies’ functions. The BSC is required to produce a code of good practice on fairness and privacy; it will publish regular monthly reports of decisions on complaints from… Continue reading UK: New body emerges
Anheuser-Busch and Miller Brewing – America’s two biggest brewers – have denied that they are running advertising campaigns deliberately aimed at encouraging under-age drinking of their products. The Federal Trade Commission (FTC) had contacted the brewers concerning their advertising on MTV. Anheuser-Busch stated that it had supplied data concerning its media-buying practices to the FTC;… Continue reading US: Brewers deny targeting youth
The European Parliament’s Environment Committee has appointed Horst Schnellhardt, a German Christian Democrat, as General Rapporteur for the labelling, presentation and advertising of foodstuffs. The Commission Directive was referred to the European Parliament in February this year. No timetable has yet been set but it is understood that the first discussions in committee will occur… Continue reading EU: New Rapporteur Appointed
Miller Freeman is reported to be launching a new subscription based on-line business news service.The service called Link 2 Business Finder will aim to provide an editorial archive and product news service. News will be updated daily and sites will be linked to Miller Freeman’s titles. The service is set to go on-line in May.
The latest ABC figures reveal that, for the period October 1996 – March 1997, The News of the World was the highest selling newspaper, selling 4,537,641 copies. In the daily market, The Sun remains the most popular title selling 3,962,745 copies. Nevertheless, both these titles saw their circulations fall during this time by between 2… Continue reading National Newspaper March ABCs – Summary
Channel 5’s first full week of ratings has now been made public and Elstein and his crew have nothing to celebrate.Mrs Doubtfire is its biggest ratings winner to date, attracting 2,849,000 consolidated viewers. Indeed, the evening film is proving to be the channel’s most popular slot; My Step Mother Is An Alien recorded 1,694,000 viewers… Continue reading Channel 5 Ratings Round-Up
Jessica Larive MEP, the European Parliament Rapporteur on the Green Paper on Commercial Communication, has completed her report. It judges that the “internal market for commercial communications is not presently functioning in a satisfactory manner, as 99 per cent of those consulted providing commercial communication services identified potential trade barriers linked to disparity in national… Continue reading EU: Larive Report Finalised
The Distilled Spirits Council of the US (DISCUS) has sent a letter to President Bill Clinton, asking him to bring together the broadcasting and alcoholic beverage industries, in order to develop and agree a common code of practice for alcohol advertising. The move comes in the context of Clinton’s recent pressure on spirits’ producers to… Continue reading US: Clinton Urged To Take Action
