VIOOH argues that 2020 will be the year programmatic OOH will go mainstream. Demand and supply are certainly growing, yet there are some pretty big hurdles and tricky questions…
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Future has announced its intention to acquire TI Media, the magazine publisher of over 40 brands, for £140m.
Carving out a niche has helped Ink to take flight. CEO Michael Keating tells Michaela Jefferson how it all started with a chance encounter
The Ozone Project has secured The Stylist Group as its latest publisher – marking the first time the digital ad platform has signed a partner from the magazine market.
The UK’s online advertising and publishing sectors are currently preparing for a major shake-up to a staple component of their trade, but by doing so the market will be forced to mature.
Q2 saw ad expenditure climb 5.8% year-on-year (YoY) to a record £6bn, according to the Advertising Association/WARC Expenditure Report. Here, industry bosses reflect on the findings.
After recording “stellar” growth across online formats, full year adspend growth figures for 2019 have been upgraded 0.4 percentage points to 5%, reaching £24.7bn in total.
The world’s largest advertising network posted growth of 0.7% with a stronger performance in Europe helping offset weakness in the US
Due to the overwhelming popularity of our London event, the show has been re-branded with a focus on learnings from around the world – while the Manchester show becomes the new UK conference.
A year into the job, Newsworks’ executive chair tells Mediatel News about her strategy to see adspend flow back to publishers. Interview by David Pidgeon.