As Videoscape Europe gets into full swing, Mediatel speaks to experts to discuss how media companies can triumph in the evolving premium video streaming marketplace.
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UK advertising’s non-profit education programme, Media Smart, has announced Dan Clays, CEO of Omnicom Media Group in the UK, as its new chair.
In this week’s Mediatel Conversations Podcast, Mediatel Events’ Justin Lebbon speaks with independent ad fraud researcher, Dr Augustine Fou.
Online abuse and hacked Zoom meetings bring home just how crucial it is that adland meaningfully supports a growing equality movement.
Davie, a former former P&G marketer, had already temporarily acted as DG before Hall was appointed in 2012, and last year turned down an offer to be chief executive of the Premier League. He will be the 17th DG of the BBC.
From the lazy to the credible, Michaela Jefferson looks at adland’s response to the BLM protests, and hears from those calling for industry-wide change.
Three-quarters of those aged 18-34 say their household is watching more TV and streaming services. Among those aged 55 and over, half have seen an increase in their consumption.
Out-of-home adtech business Hivestack has announced its UK launch this week with an expanded sales and operations team to tackle the world’s fourth largest outdoor ad market.
56 Black Men, the long-running campaign to challenge negative racial stereotypes, has launched a new nationwide out-of-home campaign in collaboration with Clear Channel.
As out-of-home advertising continues to embrace new digital capabilities, the sector’s trade body, Outsmart, and the IPA’s outdoor specialists have announced the publication of a programmatic direct trading standard.