According to the latest UK agency estimates, ITV saw its revenues fall -22.4% year-on-year (YoY) in July, bringing its total down to £73.8m from £95.2m last year.
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WPP is to create a new, co-location campus in the heart of the US technology industry so it can better target potential partners and clients in the tech space.
Host John Reynolds sits down with the founder of Enders Analysis, Claire Enders, and Stephen Woodford, CEO of the Advertising Association., to discuss Lord Bell, licence fees, culture secretaries and digital advertising.
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Mazuma mobile has been announced as the new sponsors of The Circle, Channel 4’s reality gameshow series, when it returns to screen this autumn for its second season.
The global cinema advertising market is expected to be worth $4.6 billion this year, representing a 6.8% rise from 2018, which places cinema as the second fastest growing ad medium this year behind the internet.
Influencer blunders are numerous – but marketers are still keen to use them. Noting some of the biggest fails, Vanessa Zard offers advertisers a guide to best practice.
Independent media agency BBJ&K has appointed Ben Emerton as client services director.
As it consolidates its offering in the OOH market, Global has this week signed an advertising deal with Nexus, operator of the Tyne and Wear Metro, following a competitive tender pitch.