More Industry News articles

Mediatel explores how media measurement is evolving and what this means for advertisers, publishers and agencies.

Wildman – president of Hearst Europe and CEO of Hearst UK – discusses what impact he’s seen Covid-19 have on the business so far, and what the future holds for the publisher’s magazine brands.

The report highlights some significant reach differences between different markets.

Big Issue magazine vendors will return to the streets of England, Scotland and Wales on Monday July 6, armed with PPE and contactless card payment equipment as part of new Covid-19 safety precautions.

Steven Scaffardi hosts a debate looking at how publishers are navigating their way through the pandemic.

Commercial radio broadcaster and out-of-home giant Global has joined forces with OOH specialist Kinetic and marketing agency AKA on an outdoor advertising campaign to support London’s art and cultural venues.

Bad news for those working in advertising: a new study from publisher Reach Solutions has revealed that industry professionals do not understand the aspirations of the mainstream public.

Analysis of the latest data paints a positive outlook for the national press, with a distinct upward trend in the number of readers who are prepared to pay for their content through a website.

In light of the uncertainty caused by the pandemic, TV marketing body Thinkbox has updated its ‘Demand Generator’ optimisation tool to offer users greater flexibility over its output.

ESI Media – publisher of the Evening Standard and the Independent newsbrands – has promoted Laura Weir to chief creative officer, while Oliver Poole steps up into the role of executive editor.