More Industry News articles

Video ad tech firm Tremor International has struck a deal with News Corp to buy its programmatic video marketplace, Unruly.

Outdoor media company Clear Channel has been awarded the contract for more than 200 digital advertising screens across some of the UK’s largest shopping centres.

GroupM’s long-serving forecast specialist, Adam Smith, has died following a battle with cancer.

Michaela Jefferson speaks with one of the UK’s top media planners about his ambitious new plans – and the frustrations helping to drive them.

Facebook is planning to invest with agencies to enable them to deliver competitive advantage in the digital marketplace, according to the social media platform’s director of agencies, UK and Ireland.

Following a six month consultation into the programmatic market’s compliance with current data legislation, the Information Commissioner’s Office (ICO) has made the early conclusion that parts of the sector are acting unlawfully.

According to agency estimates for November 2019 ITV once again outperformed its rivals, with commercial revenues up by 3.4% year on year.

In its first acquisition since receiving investment from the French group Fimalac last month, London-based digital ad agency Jellyfish has bought creative agency Social Life.

The inflating cost of TV advertising means agencies and their clients need to start looking at how they can build fame through new media, Starcom’s executive head of strategy said this week.

Speaking at FTVGlobal, Lisa Walker said the UK was one of the most complex and mature markets in terms of digital adoption, but added: “We have to… unlearn digital reliance where there has arguably been over-investment.”