Diageo has teamed up with marketing and advertising conference MAD//Fest London to launch a search for start-ups who can deliver innovative experiences across its portfolio of drinks brands at MAD//Fest London on 13-14 Nov.
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With new technologies like 5G on their way, improved augmented reality and simplified payment processes, brands are being urged to think harder about their social shopping strategies to ensure they maximise their spend.
In a survey of over 1000 employees from timeTo’s endorsing companies, one in ten respondents claimed to have experienced sexual harassment during the past 12 months.
Amy Watt has been appointed chief strategy officer of full-service media agency dentsu X, five months after Dentsu announced it would be merging three of its agencies under the brand for the UK market.
As we approach the end of 2019, what new trends should the industry be focused on? David Pidgeon reports on the top findings.
From next year, the ad industry may see gaming emerge as a new, independent media channel, industry experts have predicted this week.
The failure of performance marketing to correctly measure all of its media channels is leading to misguided investment decisions and a “truncated” world view, Accenture Interactive’s Amir Malik warned this week.
Mediatel has this week announced the hire of Rob Laurence to lead its data and analysis platform, Mediatel Connected.
Social media is expected to claim a 13% share of global adspend this year and overtake print for the first time, according to Zenith’s latest Advertising Expenditure Forecasts. Here, industry experts digest the findings.
WPP-owned agency MediaCom has promoted Steve Gladdis to EMEA chief strategy officer, with Geoff de Burca succeeding him as UK CSO.