Four out of five marketers from major global brands say they are deferring planned campaigns as a result of the Coronavirus crisis, according to new research conducted last week by the World Federation of Advertisers.
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As the global COVID-19 pandemic sweeps the globe, it appears more people are turning to podcasts for news and scientific information as much as a distraction.
Clark has close to three decades’ industry experience and joins Dentsu Aegis from Omnicom Group, where she had been CEO of ad network DBB Worldwide for two years.
As Mediatel’s Future of Audio fortnight kicks off, recently published figures released by commercial radio marketing body Radiocentre have shown that the COVID-19 crisis is driving double-digit increases in online listening.
Cannes Lions has today announced that its annual Festival of Creativity and awards has been cancelled for 2020 and will no longer take place in October as planned.
David Pidgeon looks at how the ‘backbone of industry decision making’ could be changed in the long-term.
Taking its lead for the development from feedback across the media industry, the updated module provides swift insights into consumer behaviour.
European-based adtech firm Adform has hired Troels Philip Jensen as its new CEO, replacing co-founder and CEO Gustav Melletin.
Cooke joins from Omnicom Media Group UK where she held the role of managing partner for new business and marketing.
Partner content: JICMAIL has today released a free whitepaper and checklist for applying previously unavailable mail interaction data to the marketing mix modelling process.