Channel 4 has restructured its advertising sales division, 4Sales, to increase its focus on branded entertainment, growing its digital revenues, and boosting direct-to-client sales.
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Paid search also reached a new milestone this year, exceeding $100bn for the first time.
A group of advertisers including P&G, Unilever, EA and Mastercard have launched a new global initiative to establish principles that can underpin more effective and transparent cross-media measurement.
The chief product officer of Omnicom Media Group UK, Sam d’Amato, has left the group to explore new opportunities after 17 years.
Mediatel News speaks with Illuma to understand how innovation in adtech might see audience behaviour analysis evolve.
August was tough month for TV revenues, with only ITV breakfast bucking the year on year decline, according to agency estimates (up by 3.5% to £4.1m).
Partner content: From data compliance to staffing issues, this crucial AA-endorsed guide is designed to specifically help advertising businesses prepare to leave the EU.
After eight years with Guardian Media Group, and five years as its CEO, David Pemsel is to leave for the Premier League to take over as chief executive.
Industry participants can nominate candidates for the ‘Advertising Leadership Award’ and ‘Lifetime Television Industry Achievement Award’.
A new econometric study has revealed the profitability of digital OOH campaigns as the medium reaches “critical mass” in terms of reach, audience and location.