Boosted by the COVID-19 pandemic and global lockdown, Netflix has added 15.77 million new paid subscribers to its streaming service in the last three months, more than double the number of new subscribers it had previously forecast.
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The industry body for digital advertising, IAB UK, has named Tina Lakhani as its first head of ad tech to further support the ad tech sector.
Data analysis: subscription VOD is no longer a two-horse race and is increasingly becoming a battleground for eyeballs, writes Anne Tucker,
The Covid-19 lockdown has seen marketing budgets suffer their worst reduction since the global financial crisis in 2009, according to the latest IPA Bellwether. Here, industry bosses react to the news.
Media and marketing consultancy Ebiquity has hired Nick Waters as its new group chief executive officer, replacing interim CEO Alan Newman.
Chris Duncan has been appointed the new CEO of Bauer Media’s UK publishing business, as Rob Munro-Hall is promoted to president of the publishing business globally.
ITV Commercial has unveiled a new ad proposition, ITV Hub Shout Outs, to enable advertisers to “inform and support the public” during the COVID-19 pandemic outside of linear TV campaigns.
Samsung’s ad-supported video service, Samsung TV Plus, has now been made available to brands and agencies in a number of European markets, following a series of advertising technology partnerships.
Since the start of the COVID-19 national lockdown, 38% of commercial radio listeners have been tuning in for an extra hour and 45 minutes each day, according to new research from Radiocentre.
Measurement body ABC has released its final pre-lockdown figures for newsbrand circulations, covering a reduced reporting period of three weeks (March 2-22) as part of “temporary amends” during the COVID-19 crisis.