The worst hit title in the women’s lifestyle market was Hearst’s Cosmopolitan, recording a fall in circulation of -20.5% period-on-period and a -31.6% decrease year-on-year.
Showing 4931-4940 of 54,375
More Industry News articles
The second half of 2018 again saw widespread declines across the women’s weeklies market, however six titles managed to record period-on-period (PoP) growth.
Once again RHS Media’s The Garden leads the home interest magazine market, with a total circulation of just over 439,000.
Oliver Hansard, 4C Insights’ VP Sales, explains why marketers have to take an audience-first approach to their advertising – and why the logical adaption is for media agencies to mould their teams around that strategy.
The Sunday market performed well in January and was up 0.6% overall. Six titles recorded sales growth from December, led by the Mail on Sunday with +2.2% – an additional 22,200 copies to reach more than a million sales.
By offloading lower-end tasks back to the client it frees the agency to work on the much more important, bigger picture stuff.
Ebiquity’s Christian Polman summarises the key themes from last week’s Future of Brands conference.
Adspend will swing back towards brand-building media in the near future and advertisers can expect to pay a premium for it, industry experts have said.
Dentsu Aegis Network has announced that its president of global clients has been appointed as its new CEO, UK & Ireland with immediate effect.
A focus on price at the expense of strategic thinking in the media pitch process is delivering harmful returns, the former UK CEO of Dentsu Aegis Network has said.