ISBA and PwC have finally released their long awaited report on the programmatic ad market. Here, Michaela Jefferson speaks to industry experts to hear their takes on the findings.
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Three of adland’s key trade bodies – the Advertising Association, ISBA and the IPA – have come together to launch a new Inclusion Group made up of senior cross-industry figures.
The first end-to-end investigation into the supply chains of the UK’s £2bn programmatic ad market shows only half of investment makes it to publishers.
In this week’s Media and Marketing Podcast, host John Reynolds speaks with Ben Hayes, co-founder of Goodstuff Communications, and Henry Daglish, founder Bountiful Cow.
Reach, publisher of The Mirror and The Express has teamed up with IBM and Xandr to launch Mantis, an AI-powered solution to the keyword-blocking conundrum which is draining publishers of advertising revenues.
Mediatel News speaks with Illuma to understand how innovation in adtech might see audience behaviour analysis evolve.
Adspend forecasts for 2020 have been severely downgraded as a result of the Covid-19 crisis. Here, industry experts react to the findings.
UK adspend rose 6.9% year-on-year in 2019, but the impact of Covid-19 means projections for 2020 and 2021 have been dramatically downgraded.
WPP is implementing further measures to control costs during the Covid-19 crisis, as the group’s latest financial update revealed a -3.3% drop in net sales during the first quarter of 2020.
Freebie newsbrand The Evening Standard has confirmed that Mike Soutar will be stepping down as chief executive officer from the end of May.