The World Federation of Advertisers has published its long-awaited framework and technical solution to ensure a better overview of the reach and frequency of advertising.
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Nationwide is the first brand to take advantage of a new service to help brands and agencies reach more diverse audiences currently being missed by many campaigns.
Despite the majority of titles seeing their monthly total brand reach (print and digital reach combined) tumble period-on-period, almost all were up over the year.
The latest cross-platform audience figures for UK magazine brands have been released today, offering insight into how the Covid-19 pandemic and nationwide lockdown has affected magazine readership.
The Advertising Standards Authority (ASA) has launched a campaign in Scotland designed to rebuild public trust in advertising and promote its role in helping to keep all ads ‘legal, decent, honest and truthful’.
Lucy Barrett, client director at Radiocentre, tells Mediatel News about commercial radio’s response to Covid, whether listening figures are likely to hold up post-lockdown, her favourite radio ad, and her hope for the future of the industry.
Starcom UK’s managing director, Nadine Young, has been promoted to the role of UK chief executive, replacing Mark Howley.
Mediatel has today announced that the IPA’s TouchPoints survey data is now available within its new Consumer Surveys app.
The IPA’s research director Belinda Beeftink looks at the impact lockdown has had on the lives, daily habits and media consumption of young people.
The Climate Action Working Group, established by the Advertising Association (AA) in partnership with ISBA and the IPA, has launched a new industry standard for climate-friendly advertising production in the UK.