As the audio market grows to encompass streaming platforms, podcasts and new tech, agencies are calling for the sector to build a new system to effectively measure it.
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Podcasting and the rise of online listening – matched with growth in connected cars, 5G and smart speakers – is driving the market towards a new renaissance.
With plans to launch curated driving playlists and increase investment in podcasts, audio streaming service Spotify has declared that it is “absolutely focused” on growing its share of in-car listening.