Mediatel News presents a range of industry voices sharing their views on what they learned from Cologne’s annual digital marketing event.
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Of the twelve newspapers in the UK’s daily market, only two were able to report any growth in sales figures between July and August 2019, with the Sunday market faring only a little better.
An opportunity open to anyone with a curious mind – but will prove to be particularly valuable for junior employees who don’t have access to training programs within their companies.
Billings issued by the rapidly growing marketing business – which continues to make acquisitions as it seeks scale – reached £184.23m with full year billings for 2018 standing at £59m.
According to the latest cross-platform audience figures for UK magazines (July – June 2019), the period’s top performing magazines are successfully offsetting declines in print with considerable growth in mobile readership.
Newsworks, the marketing body for the news publishing sector, has named Rupert Smith as director of communications, a newly created role.
PAMCo – which shows total brand reach by combining print and digital across different devices – reveals that eight out of the thirteen national titles reported growth in readership period-on-period, with five reporting a decline.
After more than three decades, women’s lifestyle magazine Marie Claire is to cease print operations in the UK, moving solely online.
The two-year deal sees DAX appointed as the exclusive advertising sales partner for the new commercial podcast portfolio, which includes its debut podcast, The Birthday Game, hosted by Richard Osman.
Channel 4 has today announced the appointment of Lynsey Atkin as executive creative director of in-house agency, 4creative, replacing Alice Tonge.
