Adspend on smartphones has exceeded desktop for the first time and now accounts for 51% of total online spend, according to the latest IAB and PwC figures. Here, industry experts comment on the findings.
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In his new role, Woodward will be based in Posterscope’s London offices and will report into global president Stephen Whyte.
Advertisers are still failing to invest enough into media training, a new survey of advertising professionals revealed this week.
Adspend on smartphones has exceeded desktop for the first time, according to the latest IAB and PwC figures, published today.
TalkTalk is set to offer Amazon Prime via the TalkTalk TV set-top box, with the news coming a day after Virgin Media announced a similar deal.
After recording declining circulations across all titles in February, March was a fairly static month for newspapers. The dailies market grew a marginal 0.1% over the month.
Experts from across the industry give their thoughts on the IPA Bellwether report for the first quarter of 2019.
Hodgson was made Cosmopolitan’s digital editor in November 2015 and promoted to digital editorial director in April last year.
Brands operating via subscription services are failing to use the right platforms to effectively communicate with their customers, a new study has found.
WPP agency Wavemaker has hired Adam Puchalsky as its new global head of content, effective immediately.