The second half of 2018 again saw widespread declines across the women’s weeklies market, however six titles managed to record period-on-period (PoP) growth.
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Once again RHS Media’s The Garden leads the home interest magazine market, with a total circulation of just over 439,000.
Oliver Hansard, 4C Insights’ VP Sales, explains why marketers have to take an audience-first approach to their advertising – and why the logical adaption is for media agencies to mould their teams around that strategy.
The Sunday market performed well in January and was up 0.6% overall. Six titles recorded sales growth from December, led by the Mail on Sunday with +2.2% – an additional 22,200 copies to reach more than a million sales.
By offloading lower-end tasks back to the client it frees the agency to work on the much more important, bigger picture stuff.
Ebiquity’s Christian Polman summarises the key themes from last week’s Future of Brands conference.
Adspend will swing back towards brand-building media in the near future and advertisers can expect to pay a premium for it, industry experts have said.
Dentsu Aegis Network has announced that its president of global clients has been appointed as its new CEO, UK & Ireland with immediate effect.
A focus on price at the expense of strategic thinking in the media pitch process is delivering harmful returns, the former UK CEO of Dentsu Aegis Network has said.
Confused.com’s chief marketing officer has said he would be willing to pull advertising from Facebook and Google if the duopoly fails to provide a brand-safe environment that is responsible towards consumers.