More Industry News articles

Sky Analytics is part of what Sky said was the first phase of a roadmap to simplify execution and management of TV advertising.

85% of UK advertisers are planning to increase their investment in digital audio over the next 12 months, according to a new report from Global’s digital audio exchange, DAX.

Citing concerns about the power of major social networks, the UK’s Competition and Markets Authority (CMA) has launched a study into online platforms and the advertising market that supports them.

If you’re lucky enough to have a ticket (we’re sold out), here’s four sessions you won’t want to miss at MAD//Picnic next week.

YouTube-specialist ad agency Channel Factory has hired Maria Cadbury to lead the business in the UK as managing director.

Ad network WPP has sold its minority shareholding in the sports, entertainment and communications group Chime.

Phil Hall, chief commercial strategy officer of MediaCom, joins as co-managing director UK – to work alongside newly promoted co-MD Steve George.

Following a few months of seesawing figures, television revenues had a more stable month in May – recording only minimal changes year-on-year according to UK agency estimates.

Consequently, Nadine Young has been promoted to fill his shoes, but will continue to lead the P&G One team while taking on a broadened remit with additional responsibilities across Starcom.

Advertisers and agencies need to ditch the idea of data-driven marketing and instead focus on data-inspired creativity, the global CSO of MullenLowe Open said this week.