Brands need to turn social platforms from “a source of inspiration” into an “actual purchase channel” – with fewer than one in ten UK shoppers claiming social media plays a role in buying habits.
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Social and creative agency eight&four has hired Lucy Walker as its first audience director.
Moving up from her deputy role, the IPA has today announced the promotion of Belinda Beeftink to research director. She will succeed Lynne Robinson who is moving to a part-time consultancy role.
The redesign, which was announced by Will Dean, editor of the Guardian Weekly, will have a slight increase in cover price and a greater focus on design and photography.
Next week Videoscape 2018 will explore the growth opportunities that streaming gives producers, rights holders, curators, distributors and aggregators of quality video entertainment in Europe.
UK customers say that Lush, Netflix and John Lewis offer the best customer experiences, according to a new study from C Space.
According to the latest agency estimates, ITV’s August revenues are down -5.9%.
The acquisition will enable Jellyfish to add app store optimisation to its current client offering, and allows the two agencies to combine resources to facilitate their growth.
Next, which is cutting TV and print advertising, seems to be confusing the digital transformation of its business with its online marketing strategy.
In this week’s Media and Marketing podcast, host John Reynolds sits down with Vanessa Clifford, CEO, Newsworks; Joe Mayes, media reporter at Bloomberg; and Simon Davis, CEO, Blue449.