UM was brought in after an uncontested pitch, with Fentimans looking to increase its media activity as consumer demand in the premium drinks category rises.
Showing 5321-5330 of 54,370
More Industry News articles
In her new role, Katt Wright will be responsible for streamlining processes and developing products, whilst implementing operational programmes.
Independent out-of-home (OOH) agency Talon has hired Josko Grljevic as its new chief transformation officer.
#timeTo has released the results of an industry-wide study as well as a ‘Code of Conduct’, as it continues to campaign for the eradication of sexual harassment in the workplace.
A new UM report released this week reveals that over two-thirds of Britons aged 65+ believe that advertising perpetuates negative stereotypes about people their age.
Channel 4 has been conducting laboratory tests with viewers that have demonstrated the potential to dramatically improve ad recall.
Speaking at Mediatel’s Big Day of Data, Diageo reveals how it is investing its marketing budgets into consumer experiences both online and offline.
Adopters, sceptics, brands and researchers debated the use of behavioural science in advertising at the Big Day of Data. Can it really herald a new era for marketing effectiveness?
Heather has been working in neuro-marketing for over ten years, and is one of the founders of Neuro-Insight’s UK operation. Here, she tells Mediatel how neuroscience can be applied to advertising.
Speaking at Mediatel’s Big Day of Data, Richard Shotton discusses some of the ideas in his book The Choice Factory: 25 Behavioural Biases That Influence What We Buy.