Advertisers and agencies need to ditch the idea of data-driven marketing and instead focus on data-inspired creativity, the global CSO of MullenLowe Open said this week.
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Advertisers and agencies are seeking to fill a “gap in the market” that current JIC services have not been able to cover, raising questions over the future of audience measurement in the UK and beyond.
News UK, publisher of the Times and the Sun, has revealed how by better leveraging its data, it is transforming its business to become a “strategic partner” for its advertising clients.
The Ozone Project, a new joint digital ad sales house for publishers, has partnered with independent ad exchange network OpenX to help increase monetisation for publisher’s digital ad inventory.
ISBA, the professional body representing UK advertisers, has appointed procurement specialist Andrew Lowdon as its new director of agency services.
Impact’s Julia Smith asked female bosses to give their thoughts on diversity and whether they saw it in action at Cannes Lions 2019. This is what they said.
Jez Proctor joins as UK managing director, while Amanda Glasgow joins as head of experience, EMEA.
Over the next five years broadcasters will lose share of ad-supported video-on-demand (AVOD) revenue as the global digital players continue to make gains, according to Ovum.
Brand purpose. Brand bravery. Stools. Cargo shorts. More stools, with people in cargo shorts sitting on them. Storyliving the living shit out of this trip…
Host John Reynolds speaks with Russ Shaw, co-founder of Tech London Advocates, and Geraint Lloyd-Taylor, partner, Lewis Silkin’s Advertising & Marketing team.