The agency group, built on the acquisition of 4Ps Marketing and 30 new hires in data and consultancy, describes itself as an agency of “marketing engineers” due to its focus on data and AI.
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WPP has said it is reviewing its options for its research, data and insight division, Kantar, including selling part of the business to a strategic or financial partner.
The research shows uplifts in metrics such as brand awareness and brand action when full motion digital OOH was added to social media ad campaigns, which average at an increase of 23%.
The most popular digital-only station remains BBC 6 Music with a weekly reach of 2.52 million listeners, followed by KISSTORY, with a new record reach of 2.16 million listeners – a growth of 18.4% year-on-year.
The third quarter of 2018 has seen BBC Radio 2 continue to top the national breakfast rankings, with an average weekly reach of 8.8m, while Capital London saw its reach slide 10%.
As Rajar releases its third quarter results for the radio market, Newsline presents the key findings showing station and network reach, share and average listening hours.
The station will feature a wide range of women in music, from Adele, Kylie and Beyonce, to Aretha Franklin, Whitney Houston and Dusty Springfield.
We’re “one giant step closer” to tackling online ad fraud today as TAG and JICWEBS announce the adoption of an anti-fraud certification programme.
With consumers increasingly showing preference for products they can touch, print media may be exactly what brands need to cut through all the noise of the overcrowded digital space.
She will be joining from rival agency Zenith, where she is currently managing partner, strategy and digital transformation.