The Telegraph is pursuing a registration-first strategy, having found that its registered users produce five times the value of an anonymous individual in terms of future revenue and long term return.
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Speaking to Mediatel at Dmexco 2018, Damon Reeve said he wants publishers to be the primary decision makers in a market where they are currently on the periphery.
Richard Foan, executive chairman of the Joint Industry Committee for Web Standards (JICWEBS), is to step down at the end of 2018 – exactly 20 years since the foundation of the original committee.
In her new role Helen Lee will head-up the running of Wunderman’s new business and marketing across the UK.
In her new role Lucy Taylor will lead the growth strategy and elevate the VML brand in the UK market.
In the past few weeks the advertising giant shut the Scotland office of its Wavemaker media agency, with a source claiming it struggled to attract clients.
The business moves from All Response Media, with the7stars handling account from August 2018.
Reach, publisher of the Mirror and the Express, is joining the joint digital ad sales house as a founding partner alongside Guardian News & Media, News UK and The Telegraph.
The free to enter competition asks adland to reimagine a mainstream advertising campaign for a LGBT+ audience, to highlight the debate around diversity and inclusion in advertising.
Digitas has hired Emma de la Fosse as its new UK chief creative officer, poaching her from rival agency Ogilvy.