More Industry News articles

With GDPR now in full force, Direct Line says its safety-conscious Shotgun app has turned into a great example of how data can be used openly and transparently to hold a conversation with customers.

A new study shows 87% of executives think the duopoly needs to do more to control fake news, while trust in news brands is on the rise.

Research shows that people who read ’emotionally arousing’ content and then interacted with a video advert were 45% more likely to view the whole advert.

A new Kantar Millward Brown study shows that brands with disruptive creativity at the heart of their business can use it as an “engine to fuel advantageous consumer perceptions”.

The heat is on as London’s top media and creative agencies are hopping, skipping and jumping this month in a bid to be crowned London’s fittest agency – all in support of ActionAid.

The former lead psychologist at Cambridge Analytica tells Mediatel about the culture of working at the scandal-ridden firm, why he believes it was a scapegoat, and how our brains just don’t care enough about data privacy.

In 2020 mobile advertising will account for 30.5% of global adspend, an expected growth of 21% per year and taking market share from almost all other media.

Ascential said it intends to combine Warc with Cannes Lions’ The Work, to form a digital subscription product of scale.

With platforms 1.5x the length of a normal tube platform and the space available for potential expansion, there will be plenty of room for advertising at the upcoming Elizabeth Line’s Farringdon Station.

The culture in adland is changing, and Sorrell is looking increasingly like part of the old baggage many would like to be rid of.