STRAT7 claims to have combined three inter-connected streams of expertise: customer data and intelligence through ResearchBods; advanced enrichment and analytics through LiFE; and strategic interpretation through Bonamy Finch.
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Bilmes enlightens men working in advertising on what to wear this year if they want to be ahead of the curve, while Metcalfe discusses the future of media agencies.
The new name comes seven months after former CEO and founder, Mike Colling – after whom the agency was originally named – stepped down from his position.
Rather than measuring the popularity of a programme, daypart, or commercial break solely on the number of impacts and reach, MG OMD has added additional ‘factors’ such as context or social media reach.
Richard Shotton is leaving Manning Gottlieb OMD later this month in order to set up his own behavioural science consultancy, Astroten.
Channel 4’s February revenues are up 4.4% year-on-year, according to the latest agency estimates.
Broadcasters are all forging partnerships with Facebook, Apple, Amazon, Netflix and Google…but is the industry deluding itself?
Out-of-home specialist agency Posterscope has promoted Nick Halas and Russell Smither to senior global positions, both effective immediately.
The partnership covers both targeted linear and video on demand TV advertising and details of the roll-out were revealed at the Connected TV World Summit in London.
During Clifford’s tenure, Newsworks worked to define the effectiveness of newsbrands for advertisers with a number of high profile projects, including its award-winning Planning for Profit research.