For the second consecutive year Netflix leads YouGov’s Millennial Rankings with a score of 77%, followed by Spotify at 73% whilst Primark and Apple share third position at 71%.
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After much speculation, WPP has today announced the creation of a new brand experience agency VMLY&R, unifying digital agency VML and creative agency Y&R.
Following Comcast’s £30.6 billion winning bid for Sky, Mediatel presents a timeline charting the broadcaster’s fascinating rise.
Xandr encompasses all existing aspects of AT&T advertising and analytics businesses, including AdWorks, ATT.net and AppNexus.
Confirming that ‘Project Dovetail’ has successfully launched after years of development, the new measurement capabilities cover TV sets, tablets, PCs and smartphones for on demand and live streaming.
Two thirds of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts.
US cable giant Comcast has emerged as the winner after a blind auction for Sky on Saturday – scuppering Rupert Murdoch’s long-held plans to take full control of the broadcaster.
Amazon is predicted to overtake Oath and Microsoft in the US advertising market this year – placing it in third position behind Facebook and Google. Here, industry experts share their views on the significance of the news.
Global, the UK’s largest commercial radio group, has moved into the out-of-home sector with the purchase of Primesight and Outdoor Plus. Here, experts share their views on the surprise deal.
The surprise double acquisition, to be named Global Outdoor, is estimated to have cost more than £200m.