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PAMCo has today released the latest cross-platform audience readership figures for news brands, covering the period April 2017 to March 2018.

With PAMCo’s new data, publishers and advertisers can now see magazine brands’ audience delivery across mobile, tablet, desktop and print.

Catherine Brien will oversee The Guardian’s data and insights team and lead data strategy across editorial and commercial areas of the organisation.

Mars announced at Cannes Lions festival that it will be joining the United Nations Development Programme’s fund, The Lion’s Share, as its first advertising partner.

The Ozone Project – a joint digital ad sales house from News UK, Guardian and Telegraph – is welcome news and brings mutual benefits to advertisers and publishers, but agencies have expressed caution over aspects of the deal.

After picking up the The Grand Prix campaign for Tesco’s Food Love Stories with BBH, MediaCom has been named Media Network of the year at the 2018 Cannes Lions Festival.

After four years in the role, Guy North has announced he will be leaving his role October this year.

The UK advertising market has kept its top spot as the fastest growing mature advertising market in the world, with UK advertising expected to exceed £20bn in 2019 according to the latest report from GroupM.

In a rare display of unity, News UK, the Telegraph and the Guardian are to offer joint digital ad sales as they seek to offer better scale, a cleaner supply chain and easier buying options for advertisers.

The findings show that on a 12 month rolling basis to March 2018, combined revenue increased by 5.4% to £371m.