‘The Age of Television’ combines findings from a quantitative survey of 6,000 people in the UK with qualitative analysis of 150 days of TV and video viewing, filmed through camera glasses worn by 30 people.
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As Channel 4 packs its bags and ventures out of the London bubble, ITV explains the benefits of expanding out into the regions
Bauer Media is to launch a new national radio brand aimed at 40-59-year olds. Expect: Blondie, Queen, Madonna, Fleetwood Mac.
Buhlmann will be replaced by Dentsu’s executive chairman Tim Andree, who will maintain both titles. The surprise announcement was made as part of Dentsu’s third quarter results.
UK businesses will spend almost six and a half billion pounds on seasonal advertising during the final quarter of this year, amid tough challenges on the high street.
Stevenson takes over from Jon Priest, who stood down in July to join the main investor board as a non-executive director.
As part of its new brand strategy, the men’s media title will also be launching a refreshed Esquire.com/UK to increase the coverage of luxury, style and culture content.
Weaver will be responsible for unifying the data assets and technology across Publicis Groupe UK.
After 29 years as director of consultancy and best practice at ISBA, Debbie Morrison will be joining media and marketing consultancy Ebiquity as its new managing director, global partnerships and events.
Video: Jason Spencer, Business Development Director, ITV, explains how the UK’s largest commercial broadcaster is moving from being a media partner to a business partner as it prepares a new strategy for 2019 and beyond.