Traditional broadcasters have had their work cut out defending their businesses from the rising tide of streaming services, but according to a leading media and tech analyst, it’s a battle they most likely won’t win.
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WPP’s newly merged VMLY&R London has confirmed that Sophie Lewis – who joined Y&R just last month – will be chief strategy officer, reporting to European CEO Jon Sharpe.
Videoscape Europe: As content owners such as Disney bypass Netflix to deliver their own video direct to viewers, smaller players are coming along for the ride.
As Ogilvy delivers on a global simplification strategy, its new UK leadership team has been unveiled today – and includes the agency’s first ever chief customer officer.
The publisher, which owns more than 200 regional titles and had already launched a strategic review of its business, has been struggling with a £220m repayment.
Carter has chaired the IAA UK Chapter since 2017, prior to which she served as both president of the UK Chapter and global vice president, young professionals.
Creative agency BBH has been named the Grand Prix winner of the 2018 IPA Effectiveness Awards for “supercharging” Audi’s UK business over the past three years.
Over the first six months of 2018, adspend on video formats has once again experienced dramatic year-on-year growth – up 40% to a total of £976m according to the latest digital adspend report from the IAB UK and PwC.
The “collapse” of big brand ‘marketing universities’ over the last twenty years has contributed to a “profound” recruitment issue, the CEO of insurance firm Hiscox USA has warned.
Since launching in 2015, Publicis Media’s innovation practice – NextTECHnow (NTN) – has contributed a total of £2.5 million into the UK adtech community by connecting brands to marcomm start-ups.